Don’t Miss Trackur’s Black Friday Deal

So, how early did you get up today?

Slept in? Yeah, I don’t blame ya!

There’s still a chance for you to make out like a Black Friday bandit, thanks to your friends at Trackur. For today only, sign up for any paid Trackur plan and we’ll refund 75% off your first month. Simply forward a copy of your PayPal receipt to help AT trackur.com and we’ll take care of the rest.

Oh, and don’t forget, you have just five more days to take advantage of our fantastic annual plan promotion. Pick up an annual Plus plan and get a free iPad 2! Grab an annual Premium or Ultimate plan and get the iPad 2 AND an iPod Touch, Nano, Shuffle and Apple TV!!!!

All these amazing Black Friday offers from the comfort of your computer chair. :-)

Trackur’s 40,000 Registered Users and Climbing!

We want to take time out to thank everyone that has signed up to use Trackur.

Thanks to you all, we have just surpassed 40,000 users–making Trackur arguably the largest social media monitoring vendor in the world!

2011 has been a great year for Trackur. We’ve added new features, charting, and generally improved speed and response times of the Trackur dashboard. We’re not done….not by a long shot. Expect more great news, features, and improvements over the coming months.

If you’re a fan of Trackur, please leave a comment so we know who you are. And, just in case we don’t get to thank you individually, know that you have the sincere thanks of the entire Trackur team.

Thank you!

Don’t Even Consider Monitoring Your Reputation Until You’ve Read This!

If you’re considering monitoring your reputation in social media, don’t even think about it until you’ve covered these six important foundation steps, given by Trackur CEO Andy Beal at the recent Pubcon Las Vegas conference.

Of course, we’d love for you to use Trackur for your social media monitoring, but no matter what tool you use, make sure you heed our advice.

The ABC’s of ORM

 

Always respond to comments and reviews when possible.

Be nice!

Create a community.

Don’t dawdle – address issues that may affect your reputation immediately.

Employees are an extension of your brand.  Make sure you have a great team.

Find out the facts before responding to a complaint or attack.

Goals.  Have them.  When you meet them, make more.

Help your customers out, even if it isn’t always convenient for you. They won’t forget it.

Increase trust, gain loyalty.

Join the conversation.

Know what is being said about you.

Lose the attitude.

Make the most of every interaction, whether it directly benefits your business or not.

Note your biggest supporters, and your biggest complainers.  Keep an eye on both.

Offer solutions when customers report problems.

Preparedness is key.  Have a disaster recovery plan in place, and use it when needed.

Quick response shows customers you are listening and that you care.

Reach out when someone talks about your brand, positive or negative.

Share praise.  With potential and current customers, and also with your team.

Thank you –say it.  Please too!

Understand that you can’t make everyone happy all the time.

View complaints as an opportunity to turn a situation around.

Words should be chosen carefully.

eXemplify greatness.

Years and years.  The Internet has a very long memory.

Zip it.  Know when to!

Monitoring Social Sites Helps Prevent Review Site Headaches

As you know, Trackur focuses on Social Media Monitoring.  People often ask us why we put more importance on the social sites than we do on the review sites.  There are several reasons.  First, many review sites don\’t take kindly to monitoring.  The second reason, however, is a bit less obvious.

Less obvious, perhaps, but much more important when trying to minimize damage to your brand.  Say you’re angry about something.  Really upset.  A representative for a company was rude to you, someone charged your credit card twice and caused an overdraft on your account, or a product you purchased is not performing as expected.  What do you do in the heat of the moment?  Do you take a minute to blow off some steam on Facebook or Twitter, or do you go straight to a review site and post a well thought out review?

If  you answered Facebook or Twitter, you’re not alone.  In times of stress or frustration, most users take to the social sites first and posts short bursts or rants about their experience.  After they’ve gotten some responses from their audience and released that initial anger, they’re often “over it” and don’t proceed to the review sites to share their experience.  If they do post a review, chances are they’ve already mentioned their negative experience on at least one other social site first.

What does this mean to you as a business?  If you can catch the complaint while it is merely a blip on the social media radar – and fix the problem – you can not only prevent a more permanent (and noticeable) piece of review history, but you may also be able to salvage the relationship before the customer has moved on.

Please know that we are not discounting the importance of the review sites.  In a perfect world, you’d know everything that is being said about your company as it is being said.  We’re simply stressing that the earlier you can address a potential issue, the less likely it is to become a lasting problem.

It’s the Amazing Trackur iPad and iPod Christmas Extravaganza!

Christmas is fast approaching and to help you give the perfect gift this year, Trackur is offering free Apple iPads and iPods with all annual Plus, Premium, and Ultimate plans.

While we’ve had a long running iPad 2 promotion, for the month of November you can get a free Apple iPad 2 with just the annual Plus plan. That’s right, for $1056 you get one year of amazing social media monitoring and insights AND a free 16GB iPad 2 worth $500!

 

The iPad is brand new, and you get to choose black or white. It’s not engraved, so you can give it to a loved one as a Christmas present and they’ll think you rock!

But, it gets better! If you prepay for our Premium or Ultimate plans, you’ll get not just an iPad 2 but an iPod Shuffle, iPod Nano, iPod Touch, and an Apple TV! Keep them all for yourself or give them as holiday gifts. Either way, someone better call the sheriff  ’cos this offer is a steal!

Interested? Just fill out the form below and we’ll send you the full terms/conditions and get you set up!

Hurry, this offer must end November 30th! This offer has now closed.

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