Reputation preparednessA nicely collated infographic from the Zeno Group highlights the reputation preparedness gap between B2C and B2B companies. While 63% of B2C companies believe they are well prepared to respond to a reputation crisis within 24 hours, only 43% of their B2B counterparts express the same confidence.

Of course, without any social media monitoring tools, you may not even see a reputation crisis within 24 hours, let alone react to it! 😉


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