It has been four years since we added Insights to your Trackur dashboard. We’ve made some major improvements over that time, but the one that has always escaped us: giving you more than just the past 24 hours of data. Today, we finally cracked that nut! As of today, you can switch your Insights view between 24hrs, 7 days and 30 days. With this change, you can get a better idea of how your reputation–and online mentions–have trended. In addition, you can now download each of those views to a PDF report. Why did it take so long? It’s a
Over the past few months we have been hard at work revamping our Senfluence Full Media Monitoring API. Not only have we improved all of our back-end crawling and parsing, we added new features and greatly simplified the API structure. Here are the highlights: Request caching – Requests for the same information within a 30 second period are set to be cached, allowing instant retrieval of unchanged result lists. More filters – Results can now be filtered by sentiment and/or country. No forced request structure – Gone is the preset /api_key/keyword/limit/offset/etc/etc/etc/ format, which caused numerous issues for filtering by source when
A couple of years ago, we started adding review sites to our social media monitoring and new research from Software Advice explains why. In fact, a single chart from their research explains why: Eighty-six percent of respondents would pay more for a residential service provider with higher ratings and reviews. More interesting findings in the Slideshare below: Software Advice IndustryView: Power of Online Reviews for Residential Services from Software Advice
I like this infographic from digital giants because it outlines the important steps you need to take before your even reply to a negative tweet, Facebook complaint, or poor review. What steps would you add?
One of the best ways to ensure you protect your online reputation is to ensure you offer fantastic customer service. If you don’t, an unhappy customer will tell their friends and followers, and may not ever tell you! (Via Groovv)
Vindication! Vindication for all of us that have accidentally tweeted something publicly when we meant for it to be sent as a direct message on Twitter. I’ve done it. You’ve likely done it. And now, Twitter’s own CFO has gone and done it! Let this serve as a PSA that you should never put anything in a DM that you would not want to be seen by the public. Not only could the recipient tweet it out, but those fat fingers of yours could accidentally share that private message with the world!
So you’re using Trackur’s social media monitoring dashboard to keep track of conversations about your brand. What do you do when you discover something that might need a response? This infographic from Bplans will help guide you through the decision process for handling either a positive or negative social media mention.
As part of my Reputation Roadkill presentation at Internet Summit, I specifically warned of the dangers of automating Twitter responses–explaining that they can lead to undesired consequences. Not 36 hours later did someone from the audience share with me how the New England Patriots had apparently suffered outrage at the hands of Twitter automation. In an effort to thank each fan that helped them reach 1 million followers, the NFL team tweeted a thank you to each new follower. It looked like this: That’s a lot of fans to thank, so it’s no surprise that they decided to automate the
There’s a good chance that you don’t already own one of the recently announced Apple iPad Air 2s or iPad Mini 3s. There’s also a very good chance that you’ve been drooling over them and have been scheming ways to get your hands on one. Well, with the Trackur end of year promotion, you can get a full year of Trackur monitoring at a discount AND get your grubby mitts on a cool Apple iPad! From now until December 19th 2014, every prepaid annual dashboard plan is priced at 12 months for the price of 11. In addition, we’re throwing in
In a recent interview with Mel Carson, I discussed a number of online reputation management topics. In particular, how can you help your CEO dip his toe in social media and, is it worth building your Google+ network? Watch the video below to discover my thoughts…