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Author Archives for ‘Andy Beal’

About Andy Beal

Andy Beal is the founder & CEO of Trackur, a leader in social media monitoring tools. The author of Repped: 30 Days to a Better Online Reputation and coauthor of the critically-acclaimed book Radically Transparent, Andy Beal is known around the world as the "Indiana Jones of Reputation Management." In his free time, Andy enjoys photography, tennis, and playing the ukulele.

New England Patriots’ Twitter automation turns racist

As part of my Reputation Roadkill presentation at Internet Summit, I specifically warned of the dangers of automating Twitter responses–explaining that they can lead to undesired consequences. Not 36 hours later did someone from the audience share with me how the New England Patriots had apparently suffered outrage at the hands of Twitter automation. In an effort to thank each fan that helped them reach 1 million followers, the NFL team tweeted a thank you to each new follower. It looked like this: That’s a lot of fans to thank, so it’s no surprise that they decided to automate the

Free Apple iPad Air 2 & Mini 3 with select annual Trackur plans

There’s a good chance that you don’t already own one of the recently announced Apple iPad Air 2s or iPad Mini 3s. There’s also a very good chance that you’ve been drooling over them and have been scheming ways to get your hands on one. Well, with the Trackur end of year promotion, you can get a full year of Trackur monitoring at a discount AND get your grubby mitts on a cool Apple iPad! From now until December 19th 2014, every prepaid annual dashboard plan is priced at 12 months for the price of 11. In addition, we’re throwing in

22 essential SaaS tools to bootstrap your internet startup

  When you start up a SaaS company without any outside investment, you learn that it hurts to spend your own money. You also learn to be super frugal with it and to make smart choices when it comes to the tools and services you use. Over the 7 years of growing Trackur, I’ve found 22 tools that I use to make things run smoothly. Some are free, many are super cheap, and those that do have a higher price tag end up saving a lot of personnel time. I’ve decided that this might be a list that startups might

Will Microsoft CEO Satya Nadella learn an important lesson about karma?

It had been a while (5 minutes) since the Twitterverse had conducted a cyber fauxtest, so Microsoft CEO Satya Nadella provided more than enough fodder when he ineptly tried to tell women that they should not ask for a raise, but instead trust in karma: “It’s not really about asking for a raise, but knowing and having faith that the system will give you the right raise,” said Nadella to Maria Klawe, who is president of Harvey Mudd College and also a member of Microsoft’s board, in an onstage interview. “That might be one of the initial ‘super powers,’ that quite

The 8 best Twitter tactics for businesses and the important one @Motorola ignored

I don’t always complain about a business, but when I do, I like to use an infographic from which everyone can benefit. After preordering the new Motorola Hint on the first day available, I was told I would receive my order by October 3rd. When that date came and went without even a shipping notice, I reached out to Motorola on Twitter: @Motorola my Hint order is supposed to arrive tomorrow, but hasn’t even shipped yet. What’s the latest? Thanks! — Andy Beal (@AndyBeal) October 2, 2014 And again: @MotorolaSupport maybe you can explain why my Hint was supposed to

A genius tactic to neutralize negative Yelp reviews?

After reading my advice on how to guarantee a 1-star online reputation, QuestionPro’s James Worth asked me what I thought about Botto Bistro’s recent Yelp campaign. In case you’re not familiar with the story, Botto Bistro set out to become the worst reviewed restaurant on Yelp. Apparently tired of being held hostage by 1-star reviews, the California bistro launched a campaign to get as many 1-star reviews as possible, by offering a 25% discount in return. Crazy? Genius! How do you negate the trustworthiness of a 1-star review? You surround it with hundreds of other 1-star reviews–all as ridiculous as

Five ways to ensure a 1-star reputation

Are you tired of having a 5-star online review profile? Want to spice things up a bit, the next time a customer has a complaint? These five tactics are a foolproof strategy for ensuring your online review rating bottoms out to 1-star! 1. Ignore your customer Most customers complain online because they felt as though you didn’t care about their experience. Perhaps a staff member was apathetic, an email unanswered, or no one bothered to reply to their tweet. When a customer determines that you’re not interested in resolving their complaint they become motivated by revengeful altruism. They want to

Be a good sport, don’t question the integrity of others without concrete evidence

When you’re the underdog in a close college football game, you need all the momentum you can get. So, when Dave Doeren’s NC State Wolfpack found itself with the momentum it needed to take on the #1 ranked Seminoles, the last thing it wanted was something that would slow down the game. Unfortunately for the Wolfpack, FSU had two players go down with injuries during critical offensive drives. As a fan in attendance, I can see why Doeren and around 50,000 biased onlookers would suspect the players of faking their injuries. But, when all you have is suspicion, you can’t use

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