According to Fleishman-Hillard’s 2010 Digital Influence Index (pdf), consumers that user Twitter and other microblogs overwhelmingly want companies to monitor what they are saying about brands and products. In the US, 72% of users would be delighted if you would only keep an eye out for their feedback, praise, and complaints. Apparently, the UK is a little more cynical about your intentions, but even 52% of Brits encourage your participation. The key to success? Consumers don’t just want you to monitor for monitoring’s sake. Neither do they want you spying on them. However, if your company has initiated a social
It’s been two weeks since we launched the new Trackur Ultimate plan. The new social media monitoring plan is fully white-labeled, meaning you can add your logo, use your URL, and apply your color-scheme. At the time, we decided to keep the pricing at the same low $297 a month. But, as we warned, the pricing will increase on July 1st to $377 a month. However, if you sign-up for the Trackur Ultimate plan now, you’ll keep the $297 rate for as long as you renew your account! So, how are companies using Trackur’s white labeling options? Monitoring for your
Mike Proulx of Hill Holiday provides BusinessWeek with his Top Five Social Media Marketing Mistakes that companies make. Mike is our kind of guy, with social media monitoring being his #1 mistake: 1. Not (or Barely) Monitoring: Companies that do not first “listen” and observe how their evangelists and detractors talk about their brand risk jumping into a cyclone of unanticipated activity. Constant monitoring is a must. Even a well-liked Internet brand can fall victim to lack of social media monitoring. In 2009, hackers exploited a vulnerability in online retailer Amazon.com’s (AMZN) site, causing all books by GLBT (Gay, Lesbian,
When you’re monitoring your company’s online reputation, it’s often easy to figure out what keywords to monitor–brand, CEO, products, slogans, etc. (If you need ideas, we created a list for you). However, that list is going to change, if you find yourself under-fire by the media. When a crisis hits your company, you’ll discover new keywords and phrases that quickly become talking points. Need some examples? Any of these ring a bell? “oil spill” “small people” “dell hell” “motrin moms” “sticking gas pedal” They’re all hot topics that were not associated with their respective companies, until after a crisis hit.
This doesn’t need too much explaining. 🙂 Try any Trackur paid plan and, if you decide it’s not for you, simply let us know within the first 10 days of your first month and we’ll give you a full refund. No questions asked…OK, we may ask you for some feedback, but it’s not conditional on the refund. Why are we doing this? We believe that Trackur’s social media monitoring plans are the most affordable and easiest to use in the world. We want you to be able to try the plan that you feel best fits your needs. So, go
Have you entered to win a free Apple iPad yet? Well, you’d better get a move on because the June 30th deadline is fast approaching. To recap, we’re giving away an Apple iPad to one lucky Trackur user. Whether you grab a free Trackur plan or one of our affordable paid plans, all are welcome to enter. Simply head to this page and follow the instructions. Good luck!
I’m excited, no thrilled, to share with you the brand new Trackur web site AND announce the launch of the industry’s most affordable white-labeled social media monitoring dashboard. We’ve revamped Trackur.com site and also made some usability improvements to the Trackur dashboard–which, by the way, has moved to its new location at track.trackur.com. Along with the new look, we’ve renamed all of the Trackur plans, and have added some ground-breaking features to the Trackur Ultimate plan. Here’s what’s new: Use your own domain name: You asked for it, and we’re delivering. You can now point any domain name to your
As more and more companies start monitoring the web, we’ll start seeing some creative uses emerge. For example, did you know that lenders and debt collectors are monitoring social media to help them track down delinquent payers and conduct credit checks? Andy Beal, the owner of Trackur, told the Pittsburg Post-Gazette that many companies–among them, credit lenders and debt collectors–are now using social media monitoring services to “match online profiles with real world identities.” The online Lending Club, for instance, scans loan applicants’ social networking profiles in addition to performing the usual credit and income checks. What this means, the
When it comes to social media monitoring, it’s easy to think that all you need monitor is your company name and perhaps the name of your CEO. However, if you take the time to really think about the keywords that are important to you, you end up with a much longer list. Thirty items to be exact! So, to help you get the most out of your social media monitoring, we’ve compiled this handy cheat-sheet of keywords you should be monitoring with Trackur. We’ve even converted it to a PDF–so you can download and share with anyone you wish. Happy
If you’re reading this, then it worked! No we didn’t build a flux capacitor and travel back in time. We did better. We improved on the already awesome Trackur.com web site! The new site was well overdue, but just like the cobblers kids, our shoes were the last to be repaired. Now that we’ve updated, we hope you’ll like what we’ve done with the place. The site is faster, easier to navigate, and we’ve removed a lot of the clutter that we’d collected over the years. As part of the new design, we’re launching this blog. Unlike our Trackur Tracking blog–which we’ll