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Author Archives for ‘Erin Jones’

About Erin Jones

Erin Jones is the Director of Community Relations for Trackur. A lover of travel, photography, and all things Social.

Five ways you may be pushing customers away

If you’re reading this, there’s a pretty good chance that you’ve either sent or received a sales pitch recently.  Sometimes they’re disguised as “networking opportunities” or “partnership proposals”, but the message is usually the same: You have something we want, so how can we get it?  That something can be money, services, recognition, or even an affiliation with your brand.  If you’re on the receiving end of these so called opportunities, it’s usually pretty easy to wade through which choices are good and which ones may not get you very far.  If you’re not sure, ask someone you trust.  Unfortunately,

Five handy tips for finishing off 2014 with your reputation in tact

Every year has its fair share of notable reputation disasters, and 2014 has been no different.  With NFL scandals coming out of the woodwork just as the pre-election political drama is heating up on those bendy new iPhones, it seems like no one is immune to reputation damage this year.  Aside from hoping that your drama is overshadowed by yet another athlete/politician/celeb behaving badly or a much awaited tech release gone awry, what can you do to keep your nose clean throughout the remainder of 2014?  We’ve compiled a handy list of tips and tricks to help you get through

Malaysia Air takes heat for poorly named promo

In a desperate effort to get back on top after two major tragedies in several months, Malaysia Airlines launched a large, and very inappropriately named, contest.  On Monday, the “My Ultimate Bucket List” contest was announced.  The company promptly attempted to erase all evidence of the contest just two days later following public outrage.  A statement from the airline said that the contest in Australia and New Zealand was “found to be inappropriate at this point of time,” and “The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties.” People were less

Ottawa’s embarrassing oops

There are small embarrassments, and there are embarrassments of the large, public variety.  The city of Ottawa is experiencing the latter.  In an effort to honor (honour?) local hero Jack Purcell, also known as the Stick Doctor, the city hired an artist to create a monument in a local park.  Turns out, the designer has access to Google, but missed a few steps in the fact checking process.  Instead of researching Jack Purcell, Stick Doctor from Ottawa, the artist read up on Jack Purcell, badminton champion from Ontario.  The result? A grouping of giant abstract badminton rackets that look nothing like

College professor sues former student over failing reviews online

A University of Wisconsin-Whitewater professor is disagreeing with the opinion of a former grad student.  The student thinks she’s a horrible educator, and she apparently does not. Anthony Llewellyn posted comments and videos accusing Sally Vogl-Bauer of grading unfairly, criticizing him academically, and causing him to flunk out of school after taking a communications class with the professor.  Vogl-Bauer’s attorney reports that she did ask Llewellyn to take the commentary down before filing suit, but he refused.  He says that he tried to address the issues directly with the professor months before receiving a failing grade in her class, and

Hospitals focus on reputation – new trend?

It seems these days no one is immune to the need for a great reputation.  Hospitals are even focusing on attracting new business by providing better service, amenities, and extras to their patients. Upon finding out that we were expecting a new addition to our family, my husband and I set out to decide where to have this little guy brought into the world.  With our first, it was easy.  We lived in a small mountain town, and there was the hospital 20 minutes away, or the option of three others if we were interested in driving 90 minutes.  On

Six steps for increasing engagement during the post-holiday doldrums

Most businesses experience a slump in sales after the rush of the holidays.  Instead of fearing this time and stressing about decreased revenue, take a few minutes to step back and evaluate what you can improve upon in the New Year.   There’s no better time to adjust your sails than when things are moving slow.  You can look objectively at what you’re doing well and how you can improve, and you’ve got time to make adjustments. Your customers (and your bank account) will thank you!  Reframe your goals.  First things first, what are you looking to accomplish this year?  Last

Five important ORM lessons learned from parenthood

Last year, I was thrilled when I found out that I’d been chosen to speak at PubCon.  The very next day, I found out that I was expecting my second child.  I was thrown head first into planning for baby while planning for one of the biggest moments in my career in online reputation management to date.  Because of the timing of these two events, I’ve been spending a lot of time comparing the two very different worlds.  One thing I’ve found?  They’re not as different as I may have once thought. It’s always ‘someone else’s’ fault.  Seriously.  Is a

Why proactive reputation management is critical to your success

There are two main ways to handle reputation management, proactive and reactive.  While proactive reputation management is not something that we always want to think about, it is critical to the success of a brand.  Here are our top four reasons that proactive reputation management is better than waiting to react to a negative situation. You spend time building a great reputation instead of defending a poor one.  Proactively managing your reputation allows you the opportunity to cultivate positive reviews and content, instead of combating negative information. It costs a lot less in the long run.  While there is some

The 5 Most Important “Don’ts” of Online Reputation Management

With all of the excitement of PubCon wearing down, many of us are digesting quite a bit of information as we head into the weekend.  Whether you attended the conference or not, chances are you’re hearing a lot about it online right about now.  With all of the great checklists and tips to implement your to do list is likely growing by the minute.  Instead of adding to those lists, we’re going to give you some things to not do in order to help maintain your reputation. Don’t feed the trolls – If a customer has a legitimate complaint, by

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