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Author Archives for ‘Erin Jones’

About Erin Jones

Erin Jones is the Director of Community Relations for Trackur. A lover of travel, photography, and all things Social.

Why proactive reputation management is critical to your success

There are two main ways to handle reputation management, proactive and reactive.  While proactive reputation management is not something that we always want to think about, it is critical to the success of a brand.  Here are our top four reasons that proactive reputation management is better than waiting to react to a negative situation. You spend time building a great reputation instead of defending a poor one.  Proactively managing your reputation allows you the opportunity to cultivate positive reviews and content, instead of combating negative information. It costs a lot less in the long run.  While there is some

The 5 Most Important “Don’ts” of Online Reputation Management

With all of the excitement of PubCon wearing down, many of us are digesting quite a bit of information as we head into the weekend.  Whether you attended the conference or not, chances are you’re hearing a lot about it online right about now.  With all of the great checklists and tips to implement your to do list is likely growing by the minute.  Instead of adding to those lists, we’re going to give you some things to not do in order to help maintain your reputation. Don’t feed the trolls – If a customer has a legitimate complaint, by

Why a little bit of failure may help your business succeed

“What have you failed at this week?”  A question that America’s youngest self made female billionaire was asked often while growing up.  Sara Blakely, the founder of popular women’s shape wear Spanx, recalls frequent conversations about the subject with her father.  “My dad growing up encouraged me and my brother to fail. The gift he was giving me is that failure is (when you are) not trying versus the outcome. It’s really allowed me to be much freer in trying things and spreading my wings in life.” The 41 year old Florida native was selling fax machines door to door

Texas bar finds out the hard way that domestic violence is no joke

An employee at Austin, Texas’ Minibar found out that domestic violence is no laughing matter after a major mishap with a domestic beer promotion.  The employee not-so-cleverly put out a sign promoting domestic beer that said  “I like my beer like I like my violence: domestic.”  How anyone could look at this, and think it is a good idea to put up outside of a business in order to try and get customers to come in is beyond me, but it happened.  A local snapped a photo of the sign and posted it to Facebook, where the image spread and quickly

Facebooking, or Ragebooking?

I have to be honest here, I kind of thought I’d coined an awesome new social media term.  Upon checking with the holy grail of Internet nonsense, however, the Urban Dictionary has once again proven me wrong.  What is Ragebooking, you ask? The act of venting about your personal frustrations in your status on Facebook. This is typically done as if you were talking directly the (usually a person) subject of said frustration, when in fact you are talking to every single one of your friends on Facebook. It’s usually a good idea to be as vague as possible as

The line between personal and professional in social media

Where is the line between your personal and professional reputation? In the world of social media, it is often blurred, if it exists at all. Because of this, it is imperative that you work just as hard to maintain your personal reputation as you do for the reputation of your brand. Being mindful of what you post to social media profiles, no matter if they are business or personal, is a great way to help ensure the safety of your brand’s rep. An (embarrassing) example of this happened to me just this week. Somehow, when posting a Tweet, I managed

Coca-Cola sends offensive message in a bottle

A young woman in Alberta, Canada got a little more than tasty refreshment when she opened a Vitamin Water bottle this week.  Instead of seeing a fun or upbeat message inside the cap of the bottle, Blake Loates was greeted by “YOU RETARD”, a phrase she certainly wasn’t expecting to see. “We immediately thought ‘You have got to be kidding me, we thought it might have been a disgruntled employee or someone in a (bottling) plant playing a joke.” Loates told the Huffington Post Alberta that she and her father were especially offended by the message, as her younger sister

How your own customer service can destroy your reputation

As I was scrolling through my Facebook news feed this afternoon, I stumbled upon a status update that stopped me in my tracks.  A friend had shared the status of another friend.  A status update that instantly made me furious: So Scentsy sends me an email that says they are canceling my account due to inactivity but I could reply with the reason that I haven’t been as active with my sales and they might reinstate my account, so I did, explained to them that this year I have been battling Breast Cancer etc.., guess what the response was, “sorry but

Kenneth Cole steps in it again with insensitive Tweet

Apparently, the folks in charge of Kenneth Cole’s Twitter account haven’t learned much from their last go-round of reputation damaging social media humiliation, because they’ve done it again!  A Tweet that went out earlier yesterday encouraged shoppers to disregard the current issues in Syria and get out and buy some new shoes.  Because up to date footwear is much more important than the issue of silly war!   It didn’t take long for outraged followers to start commenting in droves, letting the brand know in no uncertain terms that mocking war to promote fashion is not a great way to

Is Donald Trump selling reputation-based educations?

It turns out, attending Donald Trump University might not be the best use of your education dollars.  Calling what appears to be more of a money making scheme a university might not be the best way to make money.  Easy money, for a while, but this venture may end up costing the business magnate more than he profits from it. According to the AP, Trump’s so-called university may have been little more than a very expensive networking opportunity.  Here’s what they have to say: New York’s attorney general sued Donald Trump for $40 million Saturday, saying the real estate mogul

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