Author Archives for ‘Erin Jones’

About Erin Jones

Erin Jones is the Director of Community Relations for Trackur. A lover of travel, photography, and all things Social.

Paula Deen scores huge win in lawsuit, but can her reputation recover?

A few months ago, we told you about a court case where celebrity chef Paula Deen was in hot water over reported racial and sexual abuse allegations against both Deen and her brother, Bubba Heirs.  Despite losing multiple endorsement deals and her job at Food Network, Paula has finally gotten a win.  Claims of race discrimination in a lawsuit filed by former employee  Lisa Jackson were addressed by U.S. District Court Judge William T. Moore Jr.  Judge Moore sided with Deen’s representation, stating that Jackson does not have the standing to sue her former employers, and at best, “is an accidental

Delta’s reputation crashes and burns after mistreatment of disabled passenger

Airlines are not commonly known for their great customer service these days.  Often, passengers feel more like livestock than guests as they wait to board, and then are shuffled onto their flights where they’re stuffed into increasingly smaller spaces as airlines struggle to squeeze every dollar they can out of each flight.  That being said, I was still shocked to read about Why? Because the airline hadn’t provided the proper safety equipment for the passenger, and didn’t want to risk liability.  Apparently, humiliating a human being was the better choice in this situation?  Even worse, this not only happened on

Why great customer service should be your top priority

A wise woman once said “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  Maya Angelou may not have been talking directly about the customer service experience, but she was on to something. No matter how groundbreaking your product is, or how brilliant of an ad campaign that you come up with,  Provide a great customer experience, however?  You’ll never run out of people who want to do business with you.  Now we can tell you this over and over, but when Zendesk published this great infographic,

The top 5 reasons people hate their jobs & why the #1 reason may be you

Whether you’re the employee or the boss, this is a list you’ll be interested in taking a look at.  According to recent information from the Today show, quite a few Americans are unhappy in their current places of employment.  Nearly 70%, in fact.  Is it the field they chose, or did they just end up working for the wrong boss?  Turns out, there are a variety of reasons.  Here are the top five: 5. They’re unhappy with their pay. 4. There’s too much red tape. 3. They’re not being challenged. 2. The passion is gone. …And the number one reason?

Golden Corral serves up an all you can eat reputation disaster

Earlier this week, a video hit the front page of Reddit that showed a not-so-savory side of a Golden Corral restaurant kitchen.  I’m sure no one expects a whole lot from the kitchen of a discount buffet chain, but the series of images and YouTube videos that an employee shared show what I’m guessing are more than a few health code violations. Titled “Just an average day for a Golden Corral waitress,” the images show a filthy dish-washing area overflowing with trash and dirty dishes.  If the pictures aren’t enough to make you question whether dining at this establishment is a

Knowing your market: a critical element in your social media success

A few weeks ago, we talked about some easy steps for social media success.  We’ve gotten a lot of great feedback on that post – so much, in fact, that we wanted to elaborate a bit more on some of the steps.  Today, we’re starting at the beginning, with knowing your brand and market.   I’ve worked with many different brands in a variety of capacities within the social media space.  From Trackur customers, to business owners seeking advice for their own social profiles, to charities looking to expand their reach.    Niche markets can be quirky, with challenges including

Celebrity chef admits to using racial slurs

Until recently, Paula Deen was probably most well-known for her liberal use of butter on her widely popular Food Network show.  Things are changing for the southern chef now, however, as allegations of both racial and sexual harassment are being made public. Former employee Lisa T. Jackson’s lawsuit alleges that Deen committed acts of discrimination, racism, and even violence throughout her employment at Deen’s Savannah restaurants. Although Deen’s lawyer says that the allegations are false, Deen does admit to using the “N” word in her deposition for the lawsuit, but denies telling racial jokes: Jackson lawyer: “Miss Deen, have you

Corporate social responsibility – the key to getting (and keeping) great customers

Companies looking to gain an edge on their competition should stop looking at wooing potential customers with logic and statistics, and start looking at how they can give them warm fuzzies.  Cone Communications/Echo just released their annual corporate social responsibility study, and the findings provide some enlightening information for large and small brands alike. Covering ten countries and ten thousand people, the findings of the study show that people throughout the globe care now more than ever about the actions of the companies that they do business with.  So much, in fact, that 91% of consumers reported that, given comparable

If social media were Game of Thrones [infographic]

Here’s a little Friday fun for our Game of Thrones fans.  (Did you watch this week’s episode?  Have you ever been so angry at your television?  I’ve never been so hooked on and yet so terrified to watch a series.  Especially one so gory.  Ever.  That is some brilliant writing.)  Anyways, where were we?  Oh, yes.  For those of you that are into Game of Thrones, the folks at Hootsuite put together a fun infographic showing how all of the houses (or social media sites) interact and team up to make passage to other sites difficult.  It is a great

Six easy steps to social media success

Many brand owners and representatives alike are terrified of social media.  While not having total control over a conversation can feel a bit like the wild west of the marketing world, social media is a key element in a brand’s success these days, both online and off.  How can you conquer the challenge of getting out there in the social world without falling on your face?  It’s really not as hard as you may think, we promise.  A few pointers combined with a little bit of research and some good, old fashioned common sense can make all the difference in