If you’re not doing outreach right, don’t bother. Instead of boosting your reputation, you’ll just wreak havoc. As Virgin founder and entrepreneur extraordinaire Richard Branson puts it: “Your brand name is only as good as your reputation.” To keep your reputation intact, you need to avoid a distinct set of low-hanging errors. Don’t walk into walls. Know the following blind spots: Photo credit: Jason V 1. Outsourcing Your Campaign Sure, it’s fine to hire a reputable firm to help manage your outreach, but take it from one who knows, you have to be VERY careful about who you choose. As the campaign
One of the key tenets of social media is that you need to engage with your audience. A brand should do their best to appeal to the reasons why their followers followed them in the first place, encourage them to tell their story, so that others can interact and engage, thereby enhancing the sense of community. Knowing this, Pepto-Bismol decided to ask their 5k followers a simple question… The most awkward places to experience, diarrhea? Go. — Pepto-Bismol (@Pepto) October 27, 2013 Erm… yeah, you didn’t misread it, that was the question they decided to engage their users with. Has
A negative review on Yelp can be devastating for your business if it is the first or second result that people see on Google. This happened to one of our clients, a Houston, TX law firm. The law firm was losing business fast, in spite of a “US News Best Lawyers” profile sitting at position #9 in the SERPs. Of course, it’s difficult, if not impossible, to remove a review on Yelp, even if you can prove that the review is fake or malicious. They generally only remove the reviews if you can prove they violated the terms of service.
When you first open your business, developing your online reputation is one of the most vital activities. A positive online reputation – will be attractive to prospective clients and customers, while establishing a sense of loyalty that can carry you through an unexpected crisis. In the modern world, information about your business is just a couple clicks away. Even when you don’t realize that other people are looking, they will be. Now more than ever, you must take control of your online reputation. Whether you’re a lawyer, a doctor, a business executive or an entrepreneur, the best way to stand
In the competitive game of online commerce, retailers need to differentiate themselves and their products. However, it’s all too common that retailers are resorting to unethical tactics that temporarily improve their online reputation. However, their efforts to beat the system often come at a high cost. Some companies praise their products through anonymous or paid reviews. Now, As traditional advertising is quickly being replaced by online reviews and rating websites, the motivation to develop a positive online reputation is higher than ever. Amazon, Yelp, Google and other review sites hold strict guidelines that prohibit compensation for consumer reviews. Still, the
There are literally thousands of articles out there expressing the importance of having a social media presence in this day and age. With the mobile market absolutely exploding and social networking becoming the biggest thing to ever happen to the Internet, it’s vital that brands—especially smaller and startup brands—get involved in social media. But what’s not spoken about enough is the importance of consistency with your brand. Just because you’re getting your brand name out there often enough doesn’t mean that it’s sending a cohesive message. It might appear sporadic and sloppy from one social network to the next. So
Negative domains are nothing new to the seasoned reputation manager. A quick and easy way to explain them to a C-level or business owner is something I haven’t been able to find, so I thought what better place to write one up than trackur.com? After all, Andy Beal wrote the book on the subject of proactively defending your brand’s reputation online. Kristine Schachinger mentions the need to buy all the yourcompanysucks.com domains, but what about key stakeholders or representatives in the company? What about specific products? In the realm of public opinion, some C-levels are subject to having their personal
Managing a reputation, both online and offline, is incredibly important to any business whether you’re just starting up or have a long history of good feedback. Now that social media is so easy to use and guest contributing has become so common, it’s easy to have a slip up here and there. The important thing, however, is to understand how to solve this slipup and make sure it doesn’t happen again. Reputation management is always going to be an important part of running a successful company, and it should be at the top of any priority list. In general, following
Your company’s branded keywords can be a meaningful source of traffic and good rankings if you utilize them effectively. Branded keywords are those words or phrases that are associated with your specific brand–your reputation. Your continual use of them on your website, blog posts, and social media pages renders them highly valuable for your search engine rankings and PPC marketing campaigns. Harness the power of your branded keywords to improve your online marketing efforts and shore up your rankings. Benefits to Your Campaign Adding branded keywords to your campaign can double their impact; You already receive traffic from them organically,
When businesses get started, senior executives often spend time determining what type of culture they want to create. The people hired take part in creating culture and culture can influence nearly every aspect of your business. A new hire could be chosen due to a better “cultural fit” when qualifications are similar. Culture can also influence the efficiency of a sales team when a certain pace is established. Furthermore, culture impacts how your brand is perceived, online and offline. While it may be the employees as a whole who create culture, your brand reputation is determined by customers and clients.