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Actively Listening

...online reputation management advice, monitoring tips, and updates from the Trackur team

The future of Trackur

Trackur has been a dominant and leading social media monitoring dashboard for 11 years now. In that time, we’ve led the way in providing broad coverage of mainstream media, social media, videos, images, and lots more. The industry has matured and consolidated, so that’s the new plan for Trackur.com. We are currently discussing strategic partnerships that would see the Trackur.com brand and our intuitive and accurate dashboard technology become part of a larger company that would benefit greatly from acquiring both. The likely end result would be that we would focus solely on our secondary company, Senfluence.com, and look at

Google Reputation Repair Kit infographic

If ever you need to repair a damaged Google reputation, our sister company Reputation Refinery has you covered. If you want to try and fix your search engine reputation yourself, this infographic has a lot of great pointers. Head over to Reputation Refinery’s Google Reputation Repair Kit infographic.

Which flavor of results do you like best?

With our easy to use dashboard, we’ve always made it easy for you to select the different sources you wish to see in your dashboard results. In our quest to make Trackur the easiest and most comprehensive social media monitoring tool you’ll ever use, we just made it even easier to view only the sources that are of interest to you. Now, you can select which source you wish to view without having to re-run your search each time. Simply head to the sorting options and click the new “Source” view: Once you’ve made your choice, you see only results

Updated Insights: view beyond the past 24 hours!

It has been four years since we added Insights to your Trackur dashboard. We’ve made some major improvements over that time, but the one that has always escaped us: giving you more than just the past 24 hours of data. Today, we finally cracked that nut! As of today, you can switch your Insights view between 24hrs, 7 days and 30 days. With this change, you can get a better idea of how your reputation–and online mentions–have trended. In addition, you can now download each of those views to a PDF report. Why did it take so long? It’s a

Updates: Trackur API v2.0 and Improved Custom Feeds

Over the past few months we have been hard at work revamping our Senfluence Full Media Monitoring API. Not only have we improved all of our back-end crawling and parsing, we added new features and greatly simplified the API structure. Here are the highlights: Request caching – Requests for the same information within a 30 second period are set to be cached, allowing instant retrieval of unchanged result lists. More filters – Results can now be filtered by sentiment and/or country. No forced request structure – Gone is the preset /api_key/keyword/limit/offset/etc/etc/etc/ format, which caused numerous issues for filtering by source when

86% would pay more for a service provider with positive reviews

A couple of years ago, we started adding review sites to our social media monitoring and new research from Software Advice explains why. In fact, a single chart from their research explains why: Eighty-six percent of respondents would pay more for a residential service provider with higher ratings and reviews. More interesting findings in the Slideshare below:   Software Advice IndustryView: Power of Online Reviews for Residential Services from Software Advice

How Twitter CFO Anthony Noto just vindicated us all

Vindication! Vindication for all of us that have accidentally tweeted something publicly when we meant for it to be sent as a direct message on Twitter. I’ve done it. You’ve likely done it. And now, Twitter’s own CFO has gone and done it! Let this serve as a PSA that you should never put anything in a DM that you would not want to be seen by the public. Not only could the recipient tweet it out, but those fat fingers of yours could accidentally share that private message with the world!

Infographic helps you decide how & when to respond in social media

So you’re using Trackur’s social media monitoring dashboard to keep track of conversations about your brand. What do you do when you discover something that might need a response? This infographic from Bplans will help guide you through the decision process for handling either a positive or negative social media mention.