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Actively Listening

...online reputation management advice, monitoring tips, and updates from the Trackur team

How Twitter CFO Anthony Noto just vindicated us all

Vindication! Vindication for all of us that have accidentally tweeted something publicly when we meant for it to be sent as a direct message on Twitter. I’ve done it. You’ve likely done it. And now, Twitter’s own CFO has gone and done it! Let this serve as a PSA that you should never put anything in a DM that you would not want to be seen by the public. Not only could the recipient tweet it out, but those fat fingers of yours could accidentally share that private message with the world!

Bill Cosby’s meme request backfires

Earlier this week, an attempt for lighthearted humor quickly turned sour when Bill Cosby’s Facebook page posted a link to a meme generator, saying “go ahead, meme me!”  I don’t know about you, but if I were facing public scrutiny for multiple decades of rape allegations, this is likely not the route I’d go for lighthearted entertainment. Lucky for Cosby, submissions to the Facebook page had to be approved before publishing, and his team quickly realized what was happening and removed the post from the page.  In typical Internet fashion, however, the issue didn’t end here.  Many took the idea

New England Patriots’ Twitter automation turns racist

As part of my Reputation Roadkill presentation at Internet Summit, I specifically warned of the dangers of automating Twitter responses–explaining that they can lead to undesired consequences. Not 36 hours later did someone from the audience share with me how the New England Patriots had apparently suffered outrage at the hands of Twitter automation. In an effort to thank each fan that helped them reach 1 million followers, the NFL team tweeted a thank you to each new follower. It looked like this: That’s a lot of fans to thank, so it’s no surprise that they decided to automate the

How being thankful can help your reputation

In today’s fast paced technology driven world, many people often feel like their favorite brands don’t know them past the dollars they’re spending.  Even favorite brands can miss the mark on recognizing customers, clients, and even vendors.  Taking some time out of your day to let people know that you’re grateful for them will not only make them feel good, but it will make your day brighter as well. How do you let your customers or business partners know that you appreciate them?  Often, a simple thank you is enough to brighten someone’s day.  Simply calling customers out by name

Free Apple iPad Air 2 & Mini 3 with select annual Trackur plans

There’s a good chance that you don’t already own one of the recently announced Apple iPad Air 2s or iPad Mini 3s. There’s also a very good chance that you’ve been drooling over them and have been scheming ways to get your hands on one. Well, with the Trackur end of year promotion, you can get a full year of Trackur monitoring at a discount AND get your grubby mitts on a cool Apple iPad! From now until December 19th 2014, every prepaid annual dashboard plan is priced at 12 months for the price of 11. In addition, we’re throwing in

Five ways you may be pushing customers away

If you’re reading this, there’s a pretty good chance that you’ve either sent or received a sales pitch recently.  Sometimes they’re disguised as “networking opportunities” or “partnership proposals”, but the message is usually the same: You have something we want, so how can we get it?  That something can be money, services, recognition, or even an affiliation with your brand.  If you’re on the receiving end of these so called opportunities, it’s usually pretty easy to wade through which choices are good and which ones may not get you very far.  If you’re not sure, ask someone you trust.  Unfortunately,

22 essential SaaS tools to bootstrap your internet startup

  When you start up a SaaS company without any outside investment, you learn that it hurts to spend your own money. You also learn to be super frugal with it and to make smart choices when it comes to the tools and services you use. Over the 7 years of growing Trackur, I’ve found 22 tools that I use to make things run smoothly. Some are free, many are super cheap, and those that do have a higher price tag end up saving a lot of personnel time. I’ve decided that this might be a list that startups might

Will Microsoft CEO Satya Nadella learn an important lesson about karma?

It had been a while (5 minutes) since the Twitterverse had conducted a cyber fauxtest, so Microsoft CEO Satya Nadella provided more than enough fodder when he ineptly tried to tell women that they should not ask for a raise, but instead trust in karma: “It’s not really about asking for a raise, but knowing and having faith that the system will give you the right raise,” said Nadella to Maria Klawe, who is president of Harvey Mudd College and also a member of Microsoft’s board, in an onstage interview. “That might be one of the initial ‘super powers,’ that quite

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