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Actively Listening

...online reputation management advice, monitoring tips, and updates from the Trackur team

KLM’s World Cup tweet runs afoul of one very important reputation rule

After Delta took a beating on Twitter for its World Cup tweet, you’d think that other companies would learn from their lesson. I guess KLM was at lunch, while the rest of the world took offense, because, after the Netherlands beat Mexico in the World Cup, it posted this to Twitter: Now, I’ve said this many times before, but I’m going to type it really slow, so that it sinks in It’s not your own audience that you need worry about offending, it’s everyone else. Time and time again, we see companies that post something that I’m sure the social media

Positive, negative, & neutral percentages at a glance

While your Trackur dashboard makes it easy for you to see the sentiment of any result–positive, neutral, negative–we continually strive to make your life easier. Today, we’re adding an at-a-glance sentiment score for each of your saved searches. Now, instead of trying to figure out the overall sentiment for your saved search, you can quickly and easily see a summary. Et voila! We hope this small improvement helps you to keep an eye on the overall tone–and warn you of any dangerous shifts in sentiment.

When “Free” kittens hurt your credibility

There I was, enjoying my deviled eggs, mac & cheese, and every other type of food that probably shouldn’t be sitting out all day in warm weather, when I heard an interesting story about reputation management. Granted, Tennessee family reunions normally consist of tales of 10-point bucks that got away, summers playing in creeks, and how uncle “so and so” first met “your aunt southern belle.” When the story of reputation, credibility, and the effect of giving away something for free, came up, I was as shocked as anyone. Here’s how the story was told: When a particular family member had

Branded email alerts for Ultimate users

The Trackur team is on a roll with new feature releases. Here’s another quick update that our Ultimate plan customers will appreciate. Your email alerts will now include your logo in the heading. Just like this: Check back for more updates throughout the summer.

Pretty, downloadable reports, now just one click away!

You’ve always been able to download your Trackur results to CSV, enabling you to create pretty reports to send to your boss or clients. Today, we’re making that even easier by allowing you to directly download your Insights charts to PDF. And it looks oh so purty…   As you can see, the report includes your main summary Insights, as well as for each saved search in that Profile. We decided on this “kicthen” sink approach because we know a lot of you organize your saved searches into Profiles for clients, brands, etc. In addition, most PDF software allows you

Restoration Hardware’s 3,300 pages of catalogs get shredded by 140 character tweets

When my friend Tony sent me an email suggesting that Restoration Hardware might make a good topic for a blog post, I almost dismissed it. Gah!@RestoHardware is still at it I see. Massive paper dump on my doorstep. pic.twitter.com/G1YYeuizMU — Tony Spencer (@notsleepy) June 5, 2014 After all, it’s not the first time someone has received a catalog they don’t remember requesting. Fortunately, Tony included links to what others were saying on Twitter. It then became pretty clear that the company had bet big time on a mailing strategy that was backfiring–with no one from the company on Twitter to

Just in time for the weekend, negative email alerts

One of the reoccurring themes of online reputation management is that your reputation doesn’t take the weekend off. With Trackur, you can monitor your reputation using our dashboard, RSS feeds, and email alerts. Today, we’re updating our email alerts feature to be even more useful. You can now opt to receive email alerts for ALL matches to your search, or receive only those that our automated sentiment algorithm has determined to be negative. By selecting negative only email alerts, you can leave for the weekend knowing that if anything negative pops-up, you’ll get an alert direct to your mailbox. Now

Ottawa’s embarrassing oops

There are small embarrassments, and there are embarrassments of the large, public variety.  The city of Ottawa is experiencing the latter.  In an effort to honor (honour?) local hero Jack Purcell, also known as the Stick Doctor, the city hired an artist to create a monument in a local park.  Turns out, the designer has access to Google, but missed a few steps in the fact checking process.  Instead of researching Jack Purcell, Stick Doctor from Ottawa, the artist read up on Jack Purcell, badminton champion from Ontario.  The result? A grouping of giant abstract badminton rackets that look nothing like