The Harris Poll 2014 RQ Summary Report–boy that’s a mouthful–is out and it provides an excellent snapshot of how we perceive the reputations of some of the most visible brands. Here are the top 60… It’s interesting that some of the names that get thrown around for their customer service excellence, don’t even crack the top 10–Kohl’s, Nordstrom, and Lexus (Toyota). And just because you see Monsanto and BP on the list, don’t make the mistake of assuming that means they have a good reputation. Their scores put them in the “Poor” range. Which industries garner the best public perception of
It’s now pretty much well known that brands on Facebook can expect to reach just 6% of their maximum audience. As the chart to the right highlights, the free ride is over for companies, with Facebook now hoping you’ll spend some of your precious advertising dollars to promote your posts to your followers. If you’re like us, that feels like a kick in the macadamias. After all, you can argue that without all “Find us on Facebook” promotion that brands now include with just about all other channel marketing, Facebook might not be quite as big as it is now.
Obviously we use Trackur to monitor our own online reputation, and a couple of days ago we came across this great video tutorial on using Trackur for academic research. Thanks to Gregory Fulkerson for sharing!
Our friend Dr. Leslie Gaines Ross pointed us to a new study from Brandfog that shows the importance of social media for CEOs. As you might expect, the study suggests… 1. Monitoring social media is an effective way to prevent potential reputation crises… 2. Is an important part of public relations… 3. Helps to increase brand awareness and establish industry thought leadership… However, what stands out to me is that in every case, the numbers that agree with each statement are lower in the UK than they are in the US. I recall the late nineties and early 2000s
There’s no doubt that social media listening is still in its infancy. The infographic below demonstrates just that, with only 24% of companies planning to include social media monitoring in their 2014 strategy. Of those that are listening, only 31% think they’re doing it effectively. (Media Mosaic, via MediaBistro)
On April 8th, Rolling Stone released the cover of their next issue, which featured a naked Julia Louis-Dreyfus, with the Constitution of the United States tattooed down her back. Given that she’s currently experiencing success with her TV show Veep, it was an interesting way to represent the political aspect of her show. There was only one problem with the execution of this idea… …John Hancock didn’t sign the Constitution, he signed the Declaration of Independence. Rather a basic snafu that led to headlines such as: “Julia Louis-Dreyfus’s naked Rolling Stone cover gets an F in U.S. History. Rolling Stone‘s
Now here’s a new trend in the world of online reputation management: corporations are paying consultants upwards of $50,000 to have their online reputations attacked. Kind of. They’re actually paying for simulated social media attacks, so that their team can prepare themselves to handle any negative tweets, posts, and feedback. “We wanted to practice in advance of the game, which doesn’t often happen in social media,” said Jaime Stein, senior manager of social media at ING Direct, who oversees a staff of four. Mr. Stein said he told the HootSuite team to be “brutal” and not hold back in the
Lawmakers in the UK are seeking to beef up an existing law that makes being an internet jerk a criminal act. Under the existing Malicious Communications Act of 1988, anyone found guilty of internet abuse could face up to 6 months in prison. Some now feel that’s not enough and are pushing to have the maximum sentence increased: Ms Bray’s plan would give magistrates the ability to send such cases for trial at crown court, where the jail term given could be four times longer and there is more time to bring a case. The change will be discussed by
If someone were to ask your employees how they rated you as their leader, what would they say? Remember, if you can’t win over your own employees what hope do you have of building a great reputation with others? (via)
I mean, seriously? Someone thought this was smart? Apparently it just slipped through… @unmarketing We meant no disrespect. Within minutes of noticing this we changed reference in the email — TeamWork Online (@TeamWorkOnline) March 19, 2014 As Scott Stratten says, it’s not a typo that slipped through. Within SECONDS of even THINKING this it should have been rejected. It’s buffoonary like this why I’ll have plenty to discuss at my ClickZ Live Keynote on April 2nd! (hat-tip)