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Actively Listening

...online reputation management advice, monitoring tips, and updates from the Trackur team

Court rules there’s no extortion at Yelp…that can be proven

  You hear this complaint a lot in reputation management circles… Mercurio, the owner of an auto-body shop called Wheel Techniques, said that Yelp posted “false reviews” to get him to advertise, and Chan, a dentist, claimed that “Yelp removed nine 5-star reviews” from her page after she refused to advertise, the ruling states. After Chan gave in and signed an advertising contract with Yelp, her overall rating increased to four stars and several five-stars reviews were re-posted, she said. After losing their original class action law suit–claiming Yelp’s extortion–the case was this week similarly dismissed by an appeal court. Of

What do Twitter, Chick-fil-a, Google, and Chevron have in common?

They all make the top ten of Glassdoor’s new infographic showing the companies with the best culture and values–as voted by their employees. The fact that Chick-fil-a makes the list is a strong reminder that your business doesn’t have to have a strong reputation with everyone. If it can resonate with its employees and its customers, it will do well.

Doctor’s office sign claims “zero tolerance” for social media complaints [pic]

A new study shows that Brits are increasingly turning to social media to vent their frustrations and share their complaints. That’s all well and good, unless you happen to be a patient at a Braintree GP surgery. They’ve decided to stretch the NHS zero tolerance policy to social media–meaning that your only option to complain is in writing to the practice manager: The surgery claims they are trying to stop abusive comments and “appalling language” but the actual sign doesn’t seem to reflect that. It would have been better if they had been honest and simply claimed that they are not

A quick update on Tumblr

Just a heads-up that we’ve decided to provide Tumblr as a separate source to monitor. Previously, it was part of our News/Blogs source, but we realized that for some popular/generic keywords (iPhone etc) it could generate more noise than signal. With this small change, you will be able to decide if Tumblr is a source that you wish to monitor for your keywords.

An improvement to Trackur’s influence and sharing metrics

We have some cool new updates to share with you! We’ve just rolled out an improved Influence Rank screen,  with data that should be more valuable in gauging the influence/authority of a web site discussing your keyword. As Alexa data continues to deteriorate, we’ve instead partnered with Majestic to help us to fine tune our influence metrics. As you can see, we’re still showing your an overall Influence Rank score, screenshot, and website title. We’re now also sharing: Size – the number of pages the site has in the search engines Authority – the number web sites linking to the site. Popularity

Is your online reputation ready for digital shrinkage?

In my recent discussion with Martin Brossman, I mentioned the concept of “digital shrinkage.” For those of you not familiar with the retail term “inventory shrinkage,” it might be good to get that baseline definition: The loss of inventory that can be attributed to factors including employee theft, shoplifting, administrative error, vendor fraud, damage in transit or in store and cashier errors that benefit the customer. In the traditional retail industry, shrinkage is calculated and accepted as a cost of doing business. It can be mitigated with checks and balances, but for the most part, retailers accept that 1 to 3%

Get Trackur CEO Andy Beal’s new reputation management book for just 99 cents! Ends today!

Just a quick note to let you know that my new book, Repped: 30 Days to a Better Online Reputation, is currently on sale for just $0.99 for the Kindle version. If you’ve not yet picked up a copy, I promise you’ll find at least one lightbulb tactic that will be worth the dollar you spent. You’d better hurry though. The sale ends tonight! Grab your copy here.

Costco discovers that political perception can become reputation reality

The Washington Times has a piece that highlights the importance of not only realizing the dangers of bringing politics into your business decisions, but the dangers of making a decision that simply appears political. As Ben Carson describes, the former CEO of Costco “made no secret of his profound admiration for President Obama and his policies.” So, when a new book criticizing the president was pulled from Costco’s shelves, many customers assumed it was a politically motivated decision. That wasn’t the case: Because of Mr. Sinegal’s very public support of Mr. Obama, the recent withdrawal of the book “America: Imagine a

For a limited time only, free Apple stuff with select Trackur plans

Last year we held a “Christmas in July” sales event and it was very popular, so we’re bringing it back for a few days. Between now and the end of July, you can get 12 months for the price of 11 on either our Premium or Ultimate plans and score the following: Premium Plan = Free iPad Air Ultimate Plan = Free iPad Air, iPad Mini, and iPod shuffle! Not only do you get one the easiest and powerful social media monitoring tools available, but you lock in a discounted price for the year AND get some cool gadgets for free!

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