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Actively Listening

...online reputation management advice, monitoring tips, and updates from the Trackur team

Why are companies paying $50,000 to have their reputation attacked?

Now here’s a new trend in the world of online reputation management: corporations are paying consultants upwards of $50,000 to have their online reputations attacked. Kind of. They’re actually paying for simulated social media attacks, so that their team can prepare themselves to handle any negative tweets, posts, and feedback. “We wanted to practice in advance of the game, which doesn’t often happen in social media,” said Jaime Stein, senior manager of social media at ING Direct, who oversees a staff of four. Mr. Stein said he told the HootSuite team to be “brutal” and not hold back in the

Be careful what you say about this post, it could land you in jail

Lawmakers in the UK are seeking to beef up an existing law that makes being an internet jerk a criminal act. Under the existing Malicious Communications Act of 1988, anyone found guilty of internet abuse could face up to 6 months in prison. Some now feel that’s not enough and are pushing to have the maximum sentence increased: Ms Bray’s plan would give magistrates the ability to send such cases for trial at crown court, where the jail term given could be four times longer and there is more time to bring a case. The change will be discussed by

Someone at TeamWork Online thought this was a good idea…

I mean, seriously? Someone thought this was smart? Apparently it just slipped through… @unmarketing We meant no disrespect. Within minutes of noticing this we changed reference in the email — TeamWork Online (@TeamWorkOnline) March 19, 2014   As Scott Stratten says, it’s not a typo that slipped through. Within SECONDS of even THINKING this it should have been rejected. It’s buffoonary like this why I’ll have plenty to discuss at my ClickZ Live Keynote on April 2nd! (hat-tip)

Hospitals focus on reputation – new trend?

It seems these days no one is immune to the need for a great reputation.  Hospitals are even focusing on attracting new business by providing better service, amenities, and extras to their patients. Upon finding out that we were expecting a new addition to our family, my husband and I set out to decide where to have this little guy brought into the world.  With our first, it was easy.  We lived in a small mountain town, and there was the hospital 20 minutes away, or the option of three others if we were interested in driving 90 minutes.  On

With 1.6M Recalls, 31 Failures, and 13 Deaths, GM’s Reputation Hinges on Just 3 Words

If you offered a product that resulted in 31 failures and 13 deaths, you’d take that product off the market pretty quickly, right? Well, if you’re General Motors you might decide that to recall 1.6 million cars would hamper your attempt to fight back from bankruptcy and might hurt your already fragile reputation. Evidently you sit on that data for 10 years and hope that it never becomes public. You hope that no one ever discovers the skeleton in your closet. Until February of 2014. That’s when accusations started flying that GM deliberately withheld information that ignition problems in some cars, could

The 10 best and 10 worst CEO reputations are….

Top 10 Best CEO Reputations Tony Hsieh (Zappos) Richard Branson (Virgin) Mark Zuckerberg (Facebook) Marc Benioff (Salesforce) Mary Barra (GM) Larry Page (Google) Russell Simmons (Def Jam) Tim Cook (Apple) Arianna Huffington (The Huffington Post) Elon Musk (Tesla) Top 10 Worst CEO Reputations Donald Trump (The Trump Organization) Jamie Dimon (JP Morgan Chase) Martha Stewart Marissa Mayer (Yahoo!) Ron Johnson (JC Penney) Steve Ballmer (Microsoft) Mike Duke (Walmart) Dan Cathy (Chick Fil-A) Lloyd Blankfein (Goldman Sachs) Brian Harrison (Solyndra) Do you agree? Who would you add or remove? My 2 cents? The above list is somewhat subjective. Marc Benioff has

Six steps for increasing engagement during the post-holiday doldrums

Most businesses experience a slump in sales after the rush of the holidays.  Instead of fearing this time and stressing about decreased revenue, take a few minutes to step back and evaluate what you can improve upon in the New Year.   There’s no better time to adjust your sails than when things are moving slow.  You can look objectively at what you’re doing well and how you can improve, and you’ve got time to make adjustments. Your customers (and your bank account) will thank you!  Reframe your goals.  First things first, what are you looking to accomplish this year?  Last

Alec Baldwin tries to take back his tarnished reputation

Like me, you probably don’t follow Alec Baldwin closely. Unless you’re a huge fan of 30 Rock or The Hunt for Red October, you’re probably only aware of Baldwin’s career through the lens of the paparazzi. Well, Alec Baldwin has apparently had enough of having his reputation being defined by a media that is reckless with the truth. In a candid article in New York Magazine, Baldwin shares his side of recent stories about him, including him being a homophobe: Then this other thing happens with TMZ and then it becomes a one-two punch. All this is based on the fact

When maggots attack your reputation

I’m a big fan of Chick-fil-A. I love their food, their hospitality, and their food. (I know I said that twice, but I REALLY love their food!) I’ve never had a bad experience with Chick-fil-A’s food, but that’s not to say it doesn’t happen. In fact, their Facebook page often has complaints posted, like this one: OK, so that one is pretty extreme. However, whenever you complain, the fast food company is quick to reply and tell you how to file a formal complaint. What happens next is pretty interesting. Without fail, Chick-fil-A’s fans rush to the company’s defense, and