There are a whole host of good reasons for monitoring your online reputation. Add to the list: identity jacking.
It happened to me just this past weekend! Take a look at this review “I” wrote:
Looks pretty convincing right? Except, I never left that review.
Unfortunately, all it takes is to know the email I use when commenting and, if the host pulls avatars from a service such as Gravatar, you can convince the world that even Andy Beal loves your crappy affiliate network.
So, if you have any kind of online presence. If you’ve built a reputation as an expert in your niche. Be sure to monitor for brandjacking and abuse of your name. Fortunately for me, I was able to jump on this quickly and the review site took down the review and blocked further reviews from my email.