A couple of years ago, we started adding review sites to our social media monitoring and new research from Software Advice explains why. In fact, a single chart from their research explains why: Eighty-six percent of respondents would pay more for a residential service provider with higher ratings and reviews. More interesting findings in the Slideshare below: Software Advice IndustryView: Power of Online Reviews for Residential Services from Software Advice
I like this infographic from digital giants because it outlines the important steps you need to take before your even reply to a negative tweet, Facebook complaint, or poor review. What steps would you add?
One of the best ways to ensure you protect your online reputation is to ensure you offer fantastic customer service. If you don’t, an unhappy customer will tell their friends and followers, and may not ever tell you! (Via Groovv)
Vindication! Vindication for all of us that have accidentally tweeted something publicly when we meant for it to be sent as a direct message on Twitter. I’ve done it. You’ve likely done it. And now, Twitter’s own CFO has gone and done it! Let this serve as a PSA that you should never put anything in a DM that you would not want to be seen by the public. Not only could the recipient tweet it out, but those fat fingers of yours could accidentally share that private message with the world!
So you’re using Trackur’s social media monitoring dashboard to keep track of conversations about your brand. What do you do when you discover something that might need a response? This infographic from Bplans will help guide you through the decision process for handling either a positive or negative social media mention.
As part of my Reputation Roadkill presentation at Internet Summit, I specifically warned of the dangers of automating Twitter responses–explaining that they can lead to undesired consequences. Not 36 hours later did someone from the audience share with me how the New England Patriots had apparently suffered outrage at the hands of Twitter automation. In an effort to thank each fan that helped them reach 1 million followers, the NFL team tweeted a thank you to each new follower. It looked like this: That’s a lot of fans to thank, so it’s no surprise that they decided to automate the
In today’s fast paced technology driven world, many people often feel like their favorite brands don’t know them past the dollars they’re spending. Even favorite brands can miss the mark on recognizing customers, clients, and even vendors. Taking some time out of your day to let people know that you’re grateful for them will not only make them feel good, but it will make your day brighter as well. How do you let your customers or business partners know that you appreciate them? Often, a simple thank you is enough to brighten someone’s day. Simply calling customers out by name
If you’re reading this, there’s a pretty good chance that you’ve either sent or received a sales pitch recently. Sometimes they’re disguised as “networking opportunities” or “partnership proposals”, but the message is usually the same: You have something we want, so how can we get it? That something can be money, services, recognition, or even an affiliation with your brand. If you’re on the receiving end of these so called opportunities, it’s usually pretty easy to wade through which choices are good and which ones may not get you very far. If you’re not sure, ask someone you trust. Unfortunately,
In a recent interview with Mel Carson, I discussed a number of online reputation management topics. In particular, how can you help your CEO dip his toe in social media and, is it worth building your Google+ network? Watch the video below to discover my thoughts…
When you start up a SaaS company without any outside investment, you learn that it hurts to spend your own money. You also learn to be super frugal with it and to make smart choices when it comes to the tools and services you use. Over the 7 years of growing Trackur, I’ve found 22 tools that I use to make things run smoothly. Some are free, many are super cheap, and those that do have a higher price tag end up saving a lot of personnel time. I’ve decided that this might be a list that startups might