While social media monitoring is important for any industry, those in the legal profession–lawyers, attorneys, etc–will find many benefits to tracking online conversations.

Here are 5 reasons why attorneys should use social media monitoring:

1. “Ambulance Chasing”

Let’s assume discussions start spreading about lethal side effects of a prescription drug. Using social media monitoring, you can set up alerts that match any online conversations about those issues.

Or, why not monitor for tweets, posts or updates from those in a car wreck, employment dispute, or [fill in the blank]?

2. Trademark/Copyright infringement

Help your corporate clients out by monitoring for unauthorized use of a registered trademark. Or, take a snippet of text from any document or web page and get an alert if someone uses it on the web.

3. Litigation evidence & support

Let’s say you’re knee deep in a case where the plaintiff accuses your client of rear-ending them and causing immense pain and back problems. Fortunately, their friend just tagged them in a photo of them skydiving. How much stronger did your defense just get?

4. Competitor research

A little more of a traditional use of social media monitoring is to spy on your competition. Keep track of other lawyers’ efforts to promote their practice, using social media. What are they blogging about? What meetings are they attending?

5. Industry insights

Lastly, keep track of legal news so you don’t get blind sided by a new bill or legal ruling. Go one step further and proactively advise your clients of any industry updates that might affect them.

These are just five of many reasons why your legal firm should include social media monitoring as part of its daily routine. What others would you add?

I'm an attorney! Let me try Trackur

It’s no big secret that social media is a large part of our everyday life.  Even more so now that nearly half of all Americans own a smartphone, making the connection to social media literally at our fingertips at all times.  We’ve become a culture obsessed with oversharing, constantly letting others know where we are, who we’re with, and what we’re up to via a variety of channels.  Want to know what we’re eating?  No?  Don’t care?  We’ll show you anyway.

What kind of impact does this have on our daily lives?  Many wonder about this, and a marketing agency in the UK took the challenge of finding out.  While these results are based on a study done in the UK, we would venture a guess that the results look quite similar here in the US.

Have your housekeeping habits taken a nosedive since you set up that Facebook account?  Are you reading fewer books?  Watching less television?  We’d love to hear what you’ve given up for your social media screen time.  Do you connect more from a computer, or from a mobile device?

When you think of social media monitoring, you likely focus on the benefits of catching an online reputation crisis before it flares up. Yet, there are many more reasons why you should listen to the web.

We’ve put together this infographic-lite to help you understand that there are many great ways to use social media monitoring to grow your business.

Help me get a $1M ROI for my business

If you want your viral video to actually go “viral” you need two things.

1. An awesome video, worthy of being shared:

2. A fan base that will actually share your viral video:

However, sometimes that’s not enough. Sometimes you need to make sure that the spark behind your video doesn’t get extinguished. How do you do that? It’s quite simple. You take the time to thank those that are fanning the flames:

Well done Kmart, well done. Your social media savvy is so amazing, I may just ship my pants!

OK, here’s an infographic with some interesting stats about who uses social media.

If you thought rich white guys with college degrees ruled the internet, then you are either a) living in Silicon Valley or b) not looked at the latest studies from Pew Research Center.

The infographic does a great job of breaking down different demographics and social media usage However, take a look at the list of social media sites adults use, see any glaring omissions?

Infographic via DocStoc

You know that a bad Google reputation is bad for your business, right?

Well, just in case you’re comfortably living in ignorance, let this infographic be a wake-up call for your company. With 78% of consumers researching your brand before making a buying decision and 75% of consumers influenced by negative search results, you may want to make sure that you’re putting forward your best search engine reputation.

And, just in case you need help with your search engine reputation management, we can help with that!

Get a free quote!

Infographic via Infomonkeys.

Sir Richard Branson has joined the likes of other billionaires Bill Gates and Warren Buffett by pledging to donate half of his sizable fortune to charity via the Giving Pledge.  Branson and his wife Joan said that they want to use profits earned from the Virgin family of companies to build a more ”healthy, equitable and peaceful world for future generations to enjoy.”

Apparently, the Bransons are doing something right at home too, as the heirs to their fortune are in agreement with the decision to help make the world a better place.  And they’re not the only ones.  Started just three years ago by Bill and Melinda Gates in conjunction with Warren Buffett, the foundation now has over 100 billionaires and their families pledging to share a sizable portion of their wealth to causes that they feel need funding.  The goal?  Inspiring others.  Dollar amounts and causes are not specified or chosen for the donors, it is completely up to them who and how they want to help.

What does this do for the donors?  For entrepreneurs such as the Bransons, it perpetuates an already great reputation.  It is a demonstration of Branson’s words taking action, and we’ve all heard that actions speak louder than words.  Expensive?  Perhaps, but you can’t take it with you when you go, and you can never put a price on a great reputation.

Negative domains are nothing new to the seasoned reputation manager. A quick and easy way to explain them to a C-level or business owner is something I haven’t been able to find, so I thought what better place to write one up than trackur.com? After all, Andy Beal wrote the book on the subject of proactively defending your brand’s reputation online.

Kristine Schachinger mentions the need to buy all the yourcompanysucks.com domains, but what about key stakeholders or representatives in the company? What about specific products?  In the realm of public opinion, some C-levels are subject to having their personal character attacked because they are the face of a company. Interestingly, I really couldn’t find a good quick guide on buying negative domains to protect your business that I could share with a business owner.

With hacktivist groups like Anonymous and WikiLeaks operating under a directive of their own terms of justice, many larger corporations have begun to buy domains to protect not just their brands, but key members of influence who might face public scrutiny. B of A was smart to snatch up domains preemptively, anticipating an onslaught from one of the groups in 2010. They purchased several negative domains including several exact match negative domains for their CEO, Brian Moynihan.

While it is true that the internet generation is clever enough to come up with better, why leave the low-hanging domains to the safeguards of the unforgiving public? When you’re the largest bank in North America, the backlash target on your back is much larger than it is for a soul food joint in North Beach. But isn’t it wise to take action before you get hammered by a consumer who feels he’s been slighted and takes his own form of justice out on you? ORM is about being proactive, and you can never possibly please everyone, even if the customer is always right.

In Outspoken Media’s Online Reputation Management Guide, there is an assessment section that details all the pertinent items for which your company may need to buy negative domains. I paired it with the given easy-to-spot negative qualifiers.

This covers most of the main negative qualifiers that could be easily wrested from the clutches of those who desire to do you harm online. But to make things easier, there is a way you can search and purchase these domains all at once with KnowEm. KnowEm provides a domain checking service for free, and I use it quite often to conduct thorough research into negative domains. If you don’t have a preferred registrar, you can click on the “Available” next to the domain and purchase it right there on the spot. If the domain is not available, click on “Not Available” and you’re directed to SEDO, where the domain owner can be contacted for purchase.

In the interest of having a ready-made template for reputation managers, I have put together what I have deemed to be the most important negative domains to consider purchasing. I put them into tiers so the value of each can be easily assessed.

Key: ^ should redirect to page on main site, $ should be purchased as brand integrity/future endeavors

Until you’re knee-deep in the hoopla of a full-bore online brand attack, the results of having procured negative domains in your registry is a thankless task. But what I’ve learned over the years is when you’re in the position to do something proactively helping defend the brand of the company, you should do it. I get a couple laughs and an expected collective face-palming in the board room when I ask about negative domain assets.  Instead I tell the tale of one instance where I was called in for damage control. I saw a room full of C-levels released as stock value was destroyed at the hands of a curious consumer. This person launched a personal crusade against this company after her mother’s investment portfolio was mishandled by one employee. The investigation shed light on the larger problems within the company and poor oversight of the advisors. In the end, this investment firm had bigger issues than what the consumer first suspected, but it was her negative domain of the company that garnered support of many others burned by them. So much that it garnered the attention of the local news investigative team.

One common objection that many business owners tell me is that they stand behind their product/service and therefore don’t need to defend their reputation. Or, “I’m not doing anything shady, so I don’t need to buy negative domains”. That may be true, and I believe you. But reality sets in when I ask them to think of their favorite brand, and then think about how they may not please everyone. Think about how if they hire someone to manage their social media that the responsibility of the brand’s message is in the hands of a human, and we all make mistakes. Sh*t happens! Even to the best brands. If your business is on the level then happy consumers will respond and advocate for you. If you’re doing something you shouldn’t be, worry less about negative domains and worry more about the ethics of your practices.

Don Rhoades is a SEO Manager and reputation management consultant in Raleigh, NC. He has used trackur.com to monitor conversations about his clients since 2009.

Pretty easily, it appears.  A new social media tool is making it easier than ever, allowing users to create a simulated screenshot of a Tweet.  A screenshot of a Tweet from any Twitter account, complete with images, background, and time and date stamps.  The tool even goes so far as to allow users to alter the retweet and share count on the image.

Back in the good old days, you actually had to hack a brand’s Twitter account in order to send a message from them.  Not anymore!

[Disclaimer: As much as Oprah probably adores Trackur, this message did NOT come from her Twitter account. This is simply an example of how easy it is to create an "official" screenshot of a fake Tweet. The creator of this Tweet has little to no technical design skill, and spent less than one minute creating this.]

Used with good intentions, this could be a fun tool to create cute messages.  Used in the wrong hands? This could be detrimental to the reputations of businesses and individuals alike.  We all know how quickly messages can go viral online, and how rarely facts are substantiated before messages are shared.  What if a popular hotel chain appeared to put out a message that they thought poorly a certain racial group?  Or that their property had burned to the ground and all reservations were canceled?  What if a popular restaurant stated that they supported the use of horse meat in their burgers?  Or that they were endorsing a hate group?  The opportunities for reputation damage are endless here, especially with how difficult it can be to determine if a Tweet is faked, or if it really was published and then later deleted.  There have been many instances of brands publishing things they shouldn’t, so how hard would it be to believe a seemingly unbelievable message?  Even if people doubt the validity of an outrageous Tweet, they’re not likely to soon forget it.  And remembering is a best case scenario.  Worst case, businesses will lose customers, profits, and possibly even see a dramatic plunge in share prices.

Carrie Hill, the Director of Online Marketing Services over at KeyRelevance, LLC first clued us in to the existence of this tool. With our mutual history in the hospitality market, we both immediately thought of the dangers to vacation destinations and lodging properties while we were chatting about how scary this could be for businesses.  Here’s what she had to say:

The fact that someone built this tool doesn’t necessarily surprise us – it really was only a matter of time.  The fact that it can potentially have a huge impact on a business and it’s online reputation is truly terrifying.  The internet is rife with unsubstantiated rumor – and many facts are NEVER checked before they’re shared – making the reality of a fake tweet going viral very real.  We hope this site, and any like it, have short shelf lives.  Making sure you’re on top of your company’s online reputation is going to be the ONLY defense you have against something like this.

Unfortunately, until Twitter decides to copyright or trademark their interface, there is very little recourse for an individual or business who’s information is misrepresented.  So what happens if someone abuses your or your company’s likeness for their gain (or your loss)?  There are a few things you can do:

1. First and foremost, behave in such a way that if something hateful or untrue is published with your profile image next to it, no one will believe it is true. While having a stellar reputation doesn’t make you immune to an attack, it does minimize the initial amount of damage. If people have a hard time believing your business would say something that they’re seeing, they are less likely to share it.
2. Monitor your reputation.  If something gets out, you want to find out about it and address the situation as quickly as possible.
3. Do not ignore a problem.  Get out there, acknowledge the damaging information immediately, and let your community know that it is not true.
4. Apologize for any hurt caused.  Let your audience know that while you do not believe in or agree with the statement made, you do apologize for any inconvenience or damage it caused to your community.
5. Be available.  Offer to answer questions, make a statement, or whatever your audience needs from you to believe that the information put out there was false.

There are many instances throughout history where companies have been misrepresented.  This is not the first, and it certainly won’t be the last.  What is so alarming, however, is how quickly information can be altered and transmitted these days.  Ensuring that what people are saying about your company is true, and correcting any incorrect information, is critical in maintaining a great reputation online.

We’ve made plenty of attempts to describe the different people talking about your brand online. You have your customers, your employees, your stakeholders…and at this point, generally your eyes glaze over.

We get it. So we set out to get our point across in a more memorable manner–a MEMEorable manner, if you will.

Presenting “The People Talking About Your Company Online” as portrayed by the many internet memes you’ve come to know and love.

Please tweet, share, Like, and all of that good stuff or we’ll go back to posting boring text lists.

You have to click to enlarge this one, it’s epic!

Once again, thanks to our friends at Avalaunch for their awesome infographic skills.