An employee at Austin, Texas’ Minibar found out that domestic violence is no laughing matter after a major mishap with a domestic beer promotion. The employee not-so-cleverly put out a sign promoting domestic beer that said ”I like my beer like I like my violence: domestic.” How anyone could look at this, and think it is a good idea to put up outside of a business in order to try and get customers to come in is beyond me, but it happened. A local snapped a photo of the sign and posted it to Facebook, where the image spread and quickly
When we talk about online reputation monitoring, obviously we focus a lot on social media monitoring tools such as Trackur. That’s our business and a darn fine job we do to! That said, even I don’t rely solely on Trackur to monitor my reputation. No sir! There are two other important ways that you should be monitoring your online reputation, so let’s make sure you’ve not overlooked them. 1. Your peers When something negative gets posted to one of your reputation’s circles of influence–message board, blog, social network group, etc–you may find that it’s a friend, co-worker, or business partner
With 83% of consumers indicating that positive social media interaction increase the likelihood that they’ll buy from your company, being a social media marketing super hero is vital to your business. This infographic will walk you through the 10 traits that you need in order to reap the rewards of social media engagement. Obviously, we love that listening is #1 on the list! (via Placester)
Our friend, Ed, sent us an interesting tweet he had spotted over the weekend: Now, my first thought was that the person handling the social media account for Family Feud had accidentally posted their political rant to the wrong account. It happens quite a lot. However, many Twitterzens decided that Family Feud had entered the political arena and that the tweet was indeed an intentional political rant. In any event, the tweet stayed up just about all weekend, with no follow up from Family Feud–until late Sunday: As you can see, most folks aren’t buying the explanation–and we’re suspect of
I have to be honest here, I kind of thought I’d coined an awesome new social media term. Upon checking with the holy grail of Internet nonsense, however, the Urban Dictionary has once again proven me wrong. What is Ragebooking, you ask? The act of venting about your personal frustrations in your status on Facebook. This is typically done as if you were talking directly the (usually a person) subject of said frustration, when in fact you are talking to every single one of your friends on Facebook. It’s usually a good idea to be as vague as possible as
I had heard good things about Sola Coffee Cafe in Raleigh, NC. And today, not only did I get to experience it for myself, but ended up with a great local reputation management case study to share with you. When you enter a coffee shop at 10am and it’s packed, that’s a good sign from the outset. The store had a good vibe and was certainly more enticing than any Starbucks I’ve visited. The staff greeted me before I even stepped up to the counter and my simple request for a small, regular coffee was delivered with a smile–and not
It’s amazing what you’ll find on the interwebz these days. Take this sign reminding us to THINK before we tweet, update, pin, blog, vine, etc. T = is it true? H = is it helpful? I = is it inspiring? N = is it necessary? K = is it kind? Now, I doubt you need to check the box for each question, before posting, but you should probably have a minimum standard of two of these being applicable before sharing with the world. Anything else you’d add?
Where is the line between your personal and professional reputation? In the world of social media, it is often blurred, if it exists at all. Because of this, it is imperative that you work just as hard to maintain your personal reputation as you do for the reputation of your brand. Being mindful of what you post to social media profiles, no matter if they are business or personal, is a great way to help ensure the safety of your brand’s rep. An (embarrassing) example of this happened to me just this week. Somehow, when posting a Tweet, I managed
A negative review on Yelp can be devastating for your business if it is the first or second result that people see on Google. This happened to one of our clients, a Houston, TX law firm. The law firm was losing business fast, in spite of a “US News Best Lawyers” profile sitting at position #9 in the SERPs. Of course, it’s difficult, if not impossible, to remove a review on Yelp, even if you can prove that the review is fake or malicious. They generally only remove the reviews if you can prove they violated the terms of service.
If someone were to ask me, , my list would match up pretty close with those listed in the infographic below. In fact, I do have a profile at Twitter, Facebook, LinkedIn, Google+, Klout and About.me. What would you add to the list? (via HiredMYWay)