I’m anti pronouns. Sorry, let me rephrase that: Andy Beal is anti pronouns. You see, the first sentence above is something many of us are guilty of when writing company or personal bios for our Google reputation management efforts. We take great care and attention to get the URL name optimized, make sure we use our brand in any backlinks, and even ensure that our images have our brand in the alt tags. Then we go and write a bio that looks like this: specialize in providing world class social media monitoring solutions. goal is to help you monitor everything
A young woman in Alberta, Canada got a little more than tasty refreshment when she opened a Vitamin Water bottle this week. Instead of seeing a fun or upbeat message inside the cap of the bottle, Blake Loates was greeted by “YOU RETARD”, a phrase she certainly wasn’t expecting to see. “We immediately thought ‘You have got to be kidding me, we thought it might have been a disgruntled employee or someone in a (bottling) plant playing a joke.” Loates told the Huffington Post Alberta that she and her father were especially offended by the message, as her younger sister
When you first open your business, developing your online reputation is one of the most vital activities. A positive online reputation – will be attractive to prospective clients and customers, while establishing a sense of loyalty that can carry you through an unexpected crisis. In the modern world, information about your business is just a couple clicks away. Even when you don’t realize that other people are looking, they will be. Now more than ever, you must take control of your online reputation. Whether you’re a lawyer, a doctor, a business executive or an entrepreneur, the best way to stand
…the right thing! We’re just as quick as anyone to point out where airlines screw up their reputation (or solidify it, depending on your point of view) so we’re delighted to report that United Airlines has done something wonderful! A computer glitch human error resulted in a windfall for fliers: The glitch in the system appeared to offer $0 fares plus $5 in tax for many domestic flights, and was apparently caused by human error. Some forum readers reported finding $10 flights between Washington DC and Hawaii, while others scooped up over a dozen tickets to destinations all over the country.
As I was scrolling through my Facebook news feed this afternoon, I stumbled upon a status update that stopped me in my tracks. A friend had shared the status of another friend. A status update that instantly made me furious: So Scentsy sends me an email that says they are canceling my account due to inactivity but I could reply with the reason that I haven’t been as active with my sales and they might reinstate my account, so I did, explained to them that this year I have been battling Breast Cancer etc.., guess what the response was, “sorry but
The internet is a small world after all. I discovered this neat looking infographic from the folks over at Digital Firefly and liked how it was packed with some cool stats and advice. Then I noticed that some of it is sourced from a post I wrote years ago. It’s worth repeating: your online reputation is one of the most valuable things you, and your business, own. Take good care of it!
In the competitive game of online commerce, retailers need to differentiate themselves and their products. However, it’s all too common that retailers are resorting to unethical tactics that temporarily improve their online reputation. However, their efforts to beat the system often come at a high cost. Some companies praise their products through anonymous or paid reviews. Now, As traditional advertising is quickly being replaced by online reviews and rating websites, the motivation to develop a positive online reputation is higher than ever. Amazon, Yelp, Google and other review sites hold strict guidelines that prohibit compensation for consumer reviews. Still, the
When facing a dishonest, dishonorable, or simply a downright scumbag of a company, there’s something you should know, before you go on a public rampage of negative tweets, blog posts and reviews: If you wrestle with pigs, you’re going to get dirty! And besides, the pigs enjoy it! It’s one thing to post a negative tweet about a company that generally values its good reputation, but when you find yourself at the wrong end of a transaction, with a company with less than honest intentions, then you should think carefully before waging a reputation attack. Here’s why: 1. to write
Apparently, the folks in charge of Kenneth Cole’s Twitter account haven’t learned much from their last go-round of reputation damaging social media humiliation, because they’ve done it again! A Tweet that went out earlier yesterday encouraged shoppers to disregard the current issues in Syria and get out and buy some new shoes. Because up to date footwear is much more important than the issue of silly war! It didn’t take long for outraged followers to start commenting in droves, letting the brand know in no uncertain terms that mocking war to promote fashion is not a great way to
By now, you should be convinced that a single negative tweet, post, or photo can hurt your business. But, have you thought about the amount of damage a single unhappy customer can levy against your reputation? If they only posted a tweet, you might be safe from their attack, but what if they went on a reputation rampage? Our new infographic demonstrates just how easy it is for one unhappy customer to bring your company to its knees. Sure, there’s no smoke without fire–sometimes all it takes is one customer to point out the lack of your reputation clothes–but you