We’ve long offered APIs for our social media monitoring, but with today’s launch of Senfluence, we’re expanding our offering of “big data” APIs. Senfluence–think sentiment+influence–will allow us to offer a broader range of API services and also keep our Trackur dashboard plans separated from our developer options. With the launch, we’re adding our Lite Media Monitoring plan, which gets you our social media monitoring data for just $470 a month. We also have a bootstrapped version for start-ups that starts at just $270! There’s also our Sentiment & Influence Analysis API–which we’re dropping in price to just $370 a month. This
Just a heads-up that we’ve decided to provide Tumblr as a separate source to monitor. Previously, it was part of our News/Blogs source, but we realized that for some popular/generic keywords (iPhone etc) it could generate more noise than signal. With this small change, you will be able to decide if Tumblr is a source that you wish to monitor for your keywords.
We have some cool new updates to share with you! We’ve just rolled out an improved Influence Rank screen, with data that should be more valuable in gauging the influence/authority of a web site discussing your keyword. As Alexa data continues to deteriorate, we’ve instead partnered with Majestic to help us to fine tune our influence metrics. As you can see, we’re still showing your an overall Influence Rank score, screenshot, and website title. We’re now also sharing: Size – the number of pages the site has in the search engines Authority – the number web sites linking to the site. Popularity
Last year we held a “Christmas in July” sales event and it was very popular, so we’re bringing it back for a few days. Between now and the end of July, you can get 12 months for the price of 11 on either our Premium or Ultimate plans and score the following: Premium Plan = Free iPad Air Ultimate Plan = Free iPad Air, iPad Mini, and iPod shuffle! Not only do you get one the easiest and powerful social media monitoring tools available, but you lock in a discounted price for the year AND get some cool gadgets for free!
While your Trackur dashboard makes it easy for you to see the sentiment of any result–positive, neutral, negative–we continually strive to make your life easier. Today, we’re adding an at-a-glance sentiment score for each of your saved searches. Now, instead of trying to figure out the overall sentiment for your saved search, you can quickly and easily see a summary. Et voila! We hope this small improvement helps you to keep an eye on the overall tone–and warn you of any dangerous shifts in sentiment.
The Trackur team is on a roll with new feature releases. Here’s another quick update that our Ultimate plan customers will appreciate. Your email alerts will now include your logo in the heading. Just like this: Check back for more updates throughout the summer.
You’ve always been able to download your Trackur results to CSV, enabling you to create pretty reports to send to your boss or clients. Today, we’re making that even easier by allowing you to directly download your Insights charts to PDF. And it looks oh so purty… As you can see, the report includes your main summary Insights, as well as for each saved search in that Profile. We decided on this “kicthen” sink approach because we know a lot of you organize your saved searches into Profiles for clients, brands, etc. In addition, most PDF software allows you
One of the reoccurring themes of online reputation management is that your reputation doesn’t take the weekend off. With Trackur, you can monitor your reputation using our dashboard, RSS feeds, and email alerts. Today, we’re updating our email alerts feature to be even more useful. You can now opt to receive email alerts for ALL matches to your search, or receive only those that our automated sentiment algorithm has determined to be negative. By selecting negative only email alerts, you can leave for the weekend knowing that if anything negative pops-up, you’ll get an alert direct to your mailbox. Now
Obviously we use Trackur to monitor our own online reputation, and a couple of days ago we came across this great video tutorial on using Trackur for academic research. Thanks to Gregory Fulkerson for sharing!
As some of you may know, I wrote the original guide to online reputation management back in 2008. Well, a lot has happened since then, so I am delighted to share news that my new book is now available in both paperback and Kindle versions. Repped: 30 Days to a Better Online Reputation is a practical and actionable 30-day guide to build, manage, monitor, and repair personal and corporate reputations. It’s a quick read, but packed with lots of great case studies and tips. Repped is just $12.99 for the paperback, and an amazingly low $6.99 for the Kindle version.