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Category Archive for ‘30 Day ORM’

The last lesson of #30dayORM: be better!

This is Day 30 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson! “The great difficulty is first to win a reputation; the next to keep it while you live; and the next to preserve it after you die.” Benjamin Haydon When Canadian musician Dave Carroll flew with United Airlines in 2008, he didn’t expect his precious guitar to get broken. When he wrote his protest song “United Breaks Guitars” in 2009, in an attempt to get United to compensate him for his loss, he likewise

How to clean up your Google reputation

This is Day 29 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson! “Google doesn’t really forget.” Ethan Zuckerman If you’re unsuccessful in your attempts to have a negative web page removed, you’re going to have to use brute force. Google wants to show its users the most relevant and most popular web content for their search query. Unfortunately, that means that the negative blog post or one-star Yelp review has just as much chance of appearing in Google’s search results as your homepage or social

How to handle a defamatory attack to your online reputation

This is Day 28 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson! “A lie can travel halfway around the world while the truth is putting on its shoes.” Mark Twain There are few justifiable reasons for getting heavy-handed in social media. When you’re facing a defamatory reputation attack is one of them. It’s tough enough to protect your reputation from justified criticisms when you mess up, but it’s just plain unfair when someone attacks your good name without merit. A reputation attack of this kind

Do you know the lifetime cost of a reputation attack?

This is Day 27 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson! “Resistance at all cost is the most senseless act there is.” Friedrich Durrenmatt When most businesses look at how much it’s going to cost them to restitute an unhappy customer, they focus only on what it will cost them today. They baulk at the idea of providing a refund or compensation because, well, no one likes to give back revenue that’s already on the books. It’s this reluctance to provide a refund that

Three words to remember when facing a reputation crisis

This is Day 26 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson! “A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” Joseph Hall When Apple launched the iPhone 5 in the Fall of 2012, it took the opportunity to unceremoniously dump Google’s Map app as the default and instead launched its own mapping software. It was horrible. Bizarre satellite images, misplaced city locations, and incorrect driving directions, all contributed to a

Your first critical steps when facing an online reputation attack

This is Day 25 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson! “Everyone should be quick to listen, slow to speak and slow to become angry.” James 1:19 It’s happened. Someone has published a negative blog post about you and it’s ugly. Reputation damaging, pass the aspirin, this is going to be a long day, ugly. When you first learn of an attack against your reputation your stomach will turn somersaults and your palms will get sweaty. Like a category 5 hurricane, a reputation attack

Do you know your 7 types of online reputation detractors?

This is Day 24 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson! “If my critics saw me walking over the Thames they would say it was because I couldn’t swim.” Margaret Thatcher Just as each reputation has its stakeholders, so too it will have its share of detractors. While not always welcomed, a detractor is still a stakeholder, in that their opinions and actions contribute to the overall perception of your online reputation. Although it is impossible identify and classify every single person that attacks

The 3 vital components of a reputation safety net

This is Day 23 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson! “Vulnerability is the first thing I look for in you and the last thing I’m willing to show you.” Brene Brown Back in 2008, the popular pain reliever Motrin discovered that its online reputation never takes a day off, when hundreds of moms took offense at a YouTube campaign the company launched on a Friday. Unfortunately, no one at the company saw the backlash until Monday. Fast forward to 2013 and you would

Do you know your online reputation’s weaknesses?

This is Day 22 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson! “Once we know our weaknesses they cease to do us any harm.” Georg C. Lichtenberg At some point in your career, you’ll stare down the most infamous interview question of them all: What are your biggest weaknesses? If you’re like most job candidates, you’ll have prepared an answer that takes a pseudo weakness and turns it into an apparent strength. “My biggest weakness is that I care too much about people.” That may

Building your online reputation with a little help from your friends

This is Day 21 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson! ”Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.” George Washington You’ve probably experienced a “I wish they hadn’t have done that” moment at some point in your life. Whether it was a friend posting a raunchy photo to your Facebook wall, or a business partner caught ripping off its customers. At some point, those you associate with will

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