There are a lot of great reasons for using Trackur’s social media monitoring dashboard, but some are not as obvious as others. I wanted to start a series of tips for power-users, highlighting some of these cool ideas.

First up, is a great tip for all of your search engine optimizers–lovingly known as SEOs. Why not user Trackur to look for all the mentions of your company and check to see if they’ve included a link back to your web site? Enter your company name and load your results. You can then sort by positive sentiment, or by most influential, and start reviewing for any backlink opportunities.

Want to get real creative? Search for articles that include both your company name and your main targeted anchor text keywords, like this:

From there, you can see all of the posts that cite your brand and your desired keyword–a double win if you eventually convince them to link back to your site.

Or, why not be a little sneaky? Search for articles and blog posts that mention your competitors and reach out to the journalist/blogger and introduce your company? Don’t be pushy, but perhaps you could convince them to add your company to their existing post.