Holidays come and holidays go, but those precious memories created during this time of year as a result of acts of kindness rarely fade away.

Meaningful connections made during the holidays can live well past Christmas and New Year’s, if you manage to remain untouched by controversy. On the other hand, if you present yourself to the world in a crude way or if you act Grinch or Scrooge like during this holiday season, you should expect negative chatter will follow and put a mighty drain on your online reputation.

Since Tis the season to be jolly, move through this holiday season bearing kindness and spreading goodness whenever you can. Those who you help or impress along the way will have nothing but good things to say about you online and offline. Think of it this way, just as milk does the body good, giving does the reputation good.

Giving should come from the heart and shouldn’t be some shallow attempt to appear like you care, when you don’t.  Think about how you feel when someone gives you something unexpected or how you feel when someone helps you in your time of need. Now take that feeling and multiply it by 100 and you have a sense of how spreading your goodness around this holiday season can help others and amplify your reputation. When you are considerate and empathetic during the holidays, the organization or professional involved receives an unexpected gift in the form of a reputation uptick, a welcomed side effects of giving.

Giving is very good for the community and good for your reputation. Organizations and professionals who give with no strings attached create an environment where their generous gifts reflect favorably on their reputation. Their good acts precede them and their reputation benefits from all the good work they’ve done. And for those that have been pummeled by controversy or scandal, giving can create a new lease on life. Giving can slowly melt away harmful sentiment allowing the remaining wounds left over after a reputation crisis to heal.

Giving, over time and without pretense, does wonders for a reputation. 

Holiday Awareness

Giving during holidays can be tricky and filled with digital mine fields for professionals or organizations who mix giving with overindulgence. When holiday cheer includes things which alter your state of mind, e.g., beverages, unfortunate and unimaginable things happen. If you’re not careful, holidays can do irreparable damage to your reputation and it can happen so fast your head will be spinning from how powerful and disturbing the act of clicking send can be.

Like oil and water, reputation and intoxicants don’t mix.

If this is sounds like you, or someone you care about, shy away from doing anything in the public eye that might turn your holiday celebrations into a game of reputation Russian roulette.

For many people, the holiday season is a special time of the year when everything that happens seems to be amplified, whether good or bad. Aim to amplify the good and watch your reputation blossom.

How does giving fit into your professional life?

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