Google Maps for iOS was released yesterday to the delight of many iPhone owners.
All around the Web, iPhone owners rejoiced, even raved about the new and improved Google Maps built by Google specifically for iOS. Mobile Apps make life easier when designed with the end user in mind and when tested and released with care.
Google announced that Google Maps App was refreshed and back in the App Store and ready to be downloaded. Google Maps App description boasted Google Maps users will “get comprehensive, accurate and easy-to-use maps with built-in Google local search, voice guided turn-by-turn navigation, public transit directions, Street View and more. Use Google Maps to discover great places to eat, drink, shop and play, with ratings and reviews from people you trust”. Just what the smartphone doctor ordered.
The new Google Map App while optimized for iPhone 5, is compatible with: iPhone 3GS, iPhone 4, iPhone 4S, 3rd & 4th generation of iPod touch. By all accounts the new Google Maps App has delivered on their promise and delivered some extra joy with the voice guided turn-by-turn navigation feature, once found solely on Android smartphones.
Excitement aside, the toasty reception of Google Maps App by droves of iOS fans amplifies the terrible thirst created by Apple’s Map launch failure. Apple’s Tim Cook apologized and took away some of the sting from outraged iPhone 5 owners. Yet, many argue that the Apple Maps launch misstep also took away some of the luster of the Apple brand and left a mark on Apple’s reputation.
Some doubt whether or not the refreshed Google Maps will erase bad iOS memories but you can bet the experience will serve as a reminder for Apple leadership who will most likely weigh the pros and cons of ending business relationships in a heightened digital world before a comparable or more advanced solution to fill the void is ready. No brand wants to bear the brunt of a sea of outraged smartphone owners venting their frustrations online.
PR can’t spin this real-time digital discontent.
They say an apple a day keeps the Dr. away. Most of us agree that it is a good idea to create a habit of consuming things that nourish the body. As far as Apple the company goes, they should continue to deliver only their absolute best to the hungry digital professionals who have come to adore the Apple brand. To do otherwise out of haste, or launch date pressure will harm the Apple brand in the long-run.
The lessons below are relevant for those entrepreneurial spirits out there – those who aim to bring new solutions to market that make being a mobile professional easier.
- Ban EGO from the brainstorm and execution room. Welcome feedback. Be open to ideas & respect ideals.
- Find a way to coexist in every market. Competition doesn’t have to be contentious.
- Differentiate your products or solutions in a way that only you can. Then stand on and by what you’ve built.
- Understand your core competencies. Make sure that others within your organization understand and work with these core competencies in mind.
- Before you severe any business relationship be certain the void left can be filled with a comparable or more advanced solution.
- Don’t underestimate competition. Know what they do well.
- Make sure new solutions are tested and ready for the primetime demands.
- Monitor what is said about your brand and your organizational leaders. Listen in and remain aware of how sentiment is shifting.
- Vetted strategic partnerships are good for the brands involved.
- If you are not ready for launch, or relaunch…postpone it.
What are your thoughts?