Want to know the number one rule for preventing an online reputation crisis? Give your customer the opportunity to complain and receive a response BEFORE they ever get to a blog, Twitter, or Facebook.

This is especially important for hotels, restaurants or any local business with a physical presence. I just came back from giving reputation management advice to Cars.com’s dealer members and was delighted to see this card in my room at the Westin San Francisco.

Perfect!

* your percentage may vary. ;-)

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