It’s time for corporate America to wake up and smell the coffee. In the same way that the B to B space has been slow to pick up on search marketing and social media there seems to be a lag by the larger portion of the business world to engage in online listening for their business.

We’ve made it pretty easy for you here at Trackur. Sure the product is easy and even Andy Beal himself has outlined the top 12 keywords that you should be tracking. This is the complete ‘starter set’ for any business looking to truly keep track of what is happening in the online space so there are few, if any surprises.

So what keeps businesses away? It’s the usual suspects when it comes to the online world.

  • Fear – Fear of actually knowing what is being said out there about your brand, your people and anything else about your company. This ‘head in the sand’ approach comes with risks that don’t need to be explained here. Just remember what part of your anatomy is really easy to kick when you have your head in the sand.
  • Resources – Resources are always a critical consideration when undertaking anything in business. Resources include money, people, time and more. If done the right way, having an online listening ‘program’ will not take much of any of these resources. Just ask us and we’ll help.
  • Knowledge – For some reason there is an impression that there is a secret sauce to online listening. It’s not like SEO or social media where the learning curve can be steep. No, in fact, all it takes to get going with an online listening program is some business acumen and a desire to get better. It’s not that complicated.
  • Courage – Some people may wonder why in the world would you need to invest in this kind of business activity. As a result, there are naysayers for this practice as there are for anything that is ‘new’. Well, if anyone in an organization thinks that good business intelligence is ‘new’ they should be looking for work elsewhere. Many people have helped their careers by starting this kind of program, having something happen that was prevented because of their effort and getting recognition farther up the food chain than they ever did before.

All of the above ‘issues’ can be overcome quite easily. Are you interested in learning more about how this can happen? Contact us today.