Trackur was recently selected for The Social App Map project. In this guest post, author Ashley Verrill explains why she started the project and why Trackur was a social media monitoring tool worthy of inclusion.
As a social media monitoring software reviewer, I talk to buyers daily. What I’ve noticed about people evaluating this category of software relative to other more veteran markets (e.g. accounting) is that they have very different ideas about what this technology actually does. This is primarily the result of there not being much standardization around how these systems are categorized.
I experienced this issue firsthand while researching the market for Software Advice last year. What one vendor would call social media ROI tracking software, another would call social analytics software; or what both vendors called “social CRM” would actually be two completely different types of software that accomplished very different goals. So, eight months ago I set out on a mission to try and make sense of this diverse, but confusing marketplace by creating one comprehensive guide.
To begin the research, I interviewed more than 10 experts in the field. They helped me define five standard social application categories and 3-4 features that are most-often associated with each type. Then, I created a list of 122 top social systems on the market today and sent them an eligibility form. Of the applicants, I selected 70 to include in the final report, including Trackur.
The project, dubbed The Social App Map, was finally released in December. It seeks to accomplish two goals: one, provide companies interested in evaluating social media software a shortcut to finding systems that have the features they are looking for; and two, for those looking into the market for the first time, standard definitions and features to start to making sense of what products fit where.
Here’s how it works:
- Click on any logo in the map and a screen will pop up with more information about that system.
- Or, click on the “filter” button, which triggers the filter to drop down.
- Once the filter is open, check off the features you are most interested in and hit “Apply Filters.”
- Click the “filter” button again to hide the screen and you will be shown every vendor that has the features you selected.
- Clear the filters by hitting the “Clear Filters” button, then “Apply Filters” again. This will re-populate the map again with every application.
Vendors were evaluated using a few criteria, including the number of standard features offered, position in the market, and overall innovation and value of the offering. I saw Trackur as a standout for a few reasons.
For one, the low cost of entry makes it a viable option for even one-person companies. Additionally, the system is extremely easy to setup and use. Often, buyers don’t consider the soft costs associated with training and setup of new software. The faster you can get your team up to speed with a new technology, the faster you will start to realize your return on investment. Trackur is super simple to use–the dashboard and indicators are color-coded and designed to immediately call out actionable insights.
Trackur was just one of many standouts in the project. For more details, visit The Social App Map here.
Ashley Verrill is an analyst with Software Advice. She has spent the last six years reporting and writing business news and strategy features. Her work has been featured or cited in Wired, Inc., Forbes, Business Insider, TechCrunch, GigaOM, CIO.com and Yahoo News, among other publications. She also produces original research-based reports and video content with industry experts and thought leaders.