Social pimping? Only 25% use social media for customer service; 64% for brand awareness

Hey, you look new here. Welcome! Trackur offers social media monitoring plans starting at just $27 a month! We even offer a 10-day trial period, so why not take 60 seconds to try us out!

64% of companies use social media for brand awareness Here’s something that’s probably very accurate, but shamefully so. According to research by Adobe & Econsultancy, only 25% of companies are using their social media presence to provide customer service, yet 64% of them are gleefully using it to promote their brand.

Those companies need to realize that by providing more customer service via social media, they’re actually improving their brand awareness.

More helping, less pimping.

About the Author: Andy Beal

Andy Beal is the founder & CEO of Trackur, a leader in social media monitoring tools. The coauthor of the critically-acclaimed book Radically Transparent, Andy Beal is known around the world as the "Indiana Jones of Reputation Management." In his free time, Andy enjoys photography, taekwondo, and playing the ukulele.