Our friend Dr. Leslie Gaines Ross pointed us to a new study from Brandfog that shows the importance of social media for CEOs. As you might expect, the study suggests…

1. Monitoring social media is an effective way to prevent potential reputation crises…

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2. Is an important part of public relations…

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3. Helps to increase brand awareness and establish industry thought leadership…

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However, what stands out to me is that in every case, the numbers that agree with each statement are lower in the UK than they are in the US. I recall the late nineties and early 2000s being much the same for SEO and PPC–the UK being a little behind its American sibling. Is that the case here, or is that the further you are away from Silicon Valley, the more rounded your marketing efforts?

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