Internet marketing is difficult to do well. Regardless of the size of your company it’s never as easy as the ‘experts’ claim it is.
In this particularly tough economy this reality is even more evident amongst the SMB’s (small and medium business) of the marketplace which make up about 95% of the businesses in the US.
The Internet marketing experts shout “Do this it’s easy!” “Do that or else you are not in the game!” It’s frustrating to hear these proclamations and not have the time, money or capabilities to take full advantage of the ‘opportunity’.
One area that no business can afford to not pay attention to is monitoring the online talk about the business. Customer experience is no longer an old-fashioned ‘word of mouth’ threat or opportunity.Now a bad review can spread digitally like wildfire and the trouble is that you may not even know it before it’s too late.
So SMB’s of the world be sure to at least be monitoring your business name, your own name and any names of importance to the business. If something is online that could be hurting your business you need to know before it inflicts too much damage.
Also, make sure you are monitoring review sites. Andy Beal did a great post on how to use Trackur for just that purpose. It’s worth the read.
While the SMB can survive (albeit not easily) if it is not truly involved in Internet marketing for its business, it cannot afford to just let the online space go unchecked. People are talking, their friends are listening and they are making decisions about what businesses they trust and what one’s they don’t.
The old adage is that a happy customer will tell one person about their experience but an unhappy one will tell seven. Don’t let that conversation go on without your involvement. You may just learn something new that can be useful today to build profits for tomorrow.
Please contact us if you would like more information regarding Trackur and its ability to help the SMB handle the digital age.
