Social media monitoring is the hottest trend right now in online marketing and PR. Everyone seems to be talking about online reputation monitoring, even Inc. Magazine.
Trackur is given the thumbs-up in the September print issue, but even if you’re not a subscriber, you can read about Trackur–and how we help our clients–in the online edition.
Companies with several brands may require more sophisticated tools. “Eighty percent of companies do fine with Google Alerts,” says Andy Beal, founder of Trackur, an online monitoring software company. “But once you have 30 different keywords to monitor, you’ll outgrow it very quickly.”
Those features have allowed companies to maintain greater control of their brands. For instance, Case Design/Remodeling, a home remodeling franchiser based in Bethesda, Maryland, uses Trackur to search for discussions pertaining to each of its 22 franchises. If Joaquin Erazo, the company’s senior vice president of marketing, finds a complaint about a particular franchise, he will alert a representative at that location to contact that customer. “You can be created or destroyed by the click of a mouse,” says Erazo.
Have you set up your Trackur Free account yet?
