In a world where we are known just as well, if not better, online as we are in the real world, why is it so hard for some to realize the value in protecting their reputation? In a study done by Microsoft Privacy, 56% of adults surveyed admitted to not acknowledging the consequences of their behavior online. I feel the need to repeat that. More than half of the adults surveyed are posting without thinking of the consequences. Can you imagine if people behaved this way in person?